Shopify agency for brands based in Monaco
Refined Shopify stores for Monaco’s luxury, jewellery, wellness and yachting-lifestyle brands, serving an international clientele in French, English and beyond.
Shopify experts for Monaco brands
Monaco is tiny in size, but brands based in the Principality sell to a very international audience. Residents come from more than a hundred countries, and Monte-Carlo’s events, from the Grand Prix to the Yacht Show, bring wealthy visitors every season. Local brands tend to work in luxury fashion, jewellery, skincare, wellness and yachting lifestyle, and their customers expect an online experience as polished as a boutique on the Carré d’Or.
BOOST STAR Experts builds Shopify stores for Monaco-based brands that sell to customers worldwide. We design custom themes with a premium feel, set up French and English storefronts with room for Italian or other languages, configure secure payments for high-value orders and arrange insured international shipping. Then we work on search, paid social and client communication that suits a discreet, high-end audience.
Selling online in Monaco: what your store needs
Payments for high-value orders
Customers in Monaco pay mainly by card, including Cartes Bancaires, Visa, Mastercard and American Express, with Apple Pay common on mobile. For high-value pieces, some clients prefer bank transfer or a personal payment link from a sales adviser. We set up checkout to handle large orders smoothly while keeping fraud checks in place.
French VAT inside a non-EU state
Monaco is not an EU member, but through its customs union with France it sits inside the EU customs territory and applies French VAT, with a standard rate of 20%. Goods move to France and the EU without customs formalities, which makes EU selling straightforward. Monaco also has its own personal data protection law.
Insured and white-glove delivery
Parcels leave Monaco through La Poste Monaco, Colissimo and Chronopost, or with express carriers such as DHL, UPS and FedEx for international clients. Jewellery and luxury goods need insured, signature-based delivery, and some customers ask for delivery to a hotel, concierge desk or yacht, which needs clear options at checkout.
An international, multilingual clientele
French is the official language, yet English and Italian are heard everywhere, and many clients are Russian-, German- or Arabic-speaking visitors. Customers expect personal service: appointment booking, styling advice or a direct line to a sales adviser. A store that combines refined design with that personal touch fits Monaco’s retail culture.
Payments, delivery and compliance in Monaco
- Visa, Mastercard & Cartes Bancaires
- American Express
- Apple Pay
- PayPal
- Bank transfer for high-value orders
- La Poste Monaco
- Colissimo
- Chronopost
- DHL Express
- UPS
- FedEx
- French VAT (20%) applied in Monaco
- Monaco personal data protection law
- GDPR for EU customers
- EU consumer rules for buyers in France and the EU
Working together
Monaco is 4.5 hours behind India in winter and 3.5 hours in summer. We book calls in your morning, which is our afternoon, and keep you updated in writing so decisions never wait on a meeting.
Time zone: CET / CEST (UTC+1, UTC+2 in summer). Currency: EUR (€). Languages: French, English, Italian, Monégasque.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Does a Monaco business charge French VAT on online sales?
Monaco applies French VAT rules, so most sales to consumers in Monaco and France carry the 20% standard rate. Sales to other EU countries and outside the EU follow their own rules. We configure Shopify’s tax settings to match the setup your accountant confirms, rather than guessing.
Can our store offer private appointments or personal shopping?
Yes. We add appointment booking for boutique visits or video consultations, enquiry forms on high-value products and options for clients to request a call. Orders can be completed through draft orders or secure payment links, so sales advisers keep the personal relationship clients expect.
Which languages should a Monaco store support?
French and English are the minimum for most Monaco brands. Italian is often worth adding given the closeness of Italy, and some brands add German, Russian or Arabic for key client groups. We use Shopify Markets so each language has its own URLs and can rank in search.
Can you set up insured shipping for jewellery?
Yes. We configure shipping rates that include insurance, require signatures for valuable orders and show clients exactly how their parcel will travel. For international orders we use express carriers with tracking and set clear duty information so deliveries are not held at customs.
Do you have a presence in Monaco?
No. Our team works remotely from India and serves Monaco brands through scheduled video calls and a shared project board. Calls fit into your morning, and every change is presented on a staging store, so you can approve the details carefully before clients ever see them.