CRO that gets more orders from the traffic you already have
We study how shoppers move through your Shopify store, find where they hesitate or leave, and fix those points with tested changes to pages, navigation, forms and checkout.
Conversion Rate Optimisation: what it covers
Getting visitors to your store is only half the job. If they arrive, look around and leave, every channel that sent them costs more than it should. Conversion rate optimisation focuses on the other half: understanding why visitors hesitate, where they drop out and what would make buying easier, then changing the store so more of them become customers.
CRO also changes the maths of your advertising. When the same ad budget produces more orders because product pages answer questions and checkout feels simple, your cost per acquisition falls and campaigns that were marginal can become worth scaling. Improvements on the site help every source at once, since Google, Meta, email, organic search and social all send people to the same pages.
We use analytics, funnel reports, heatmaps and session recordings to find friction, then A/B tests, segment tests and, where traffic allows, multivariate tests to confirm what works. We do not stop at recommendations: our Shopify developers and designers build the winning changes in-house, for brands selling worldwide.
- Conversion audit of analytics and store UX
- Funnel and drop-off analysis in GA4
- Heatmaps and session recordings
- Homepage and navigation optimisation
- Landing page optimisation for ad traffic
- Product page layout, copy and trust signals
- Cart and checkout optimisation
- Mobile CRO and thumb-friendly layouts
- Form and sign-up optimisation
- A/B and multivariate test planning
- In-house implementation by Shopify developers
- Conversion tracking checks before testing
- Test reports with clear next steps
The challenges we solve
Paying for traffic that does not buy
Ad platforms can deliver visitors, but they cannot fix a slow product page, an unclear offer or a surprise shipping cost at checkout. When those problems sit on the site, raising the budget only buys more of the same drop-off. CRO fixes the leak so each visit has a better chance of becoming an order.
Guessing instead of knowing
Redesigns based on opinion often replace one set of problems with another. Without funnel data, recordings and controlled tests, nobody knows whether a new layout helped or whether sales moved because of a promotion. We use evidence to choose changes and tests to confirm them before rolling them out.
A mobile experience built as an afterthought
Phones bring in a large share of store traffic, yet many stores are designed and reviewed on desktop. Small buttons, long pages, popups that cover the product and forms that fight the keyboard all cost sales. We review and test the mobile journey as the main experience, not a shrunken version of desktop.
Our CRO services
Funnel analysis
We map each step from landing page to purchase in GA4 and Shopify analytics, split by device, channel and new versus returning visitors, to find the stages where the most shoppers leave.
Heatmaps and session recordings
Using tools such as Microsoft Clarity or Hotjar, we study how real visitors scroll, click and hesitate, which explains the reasons behind the numbers in your funnel reports.
Landing and homepage optimisation
Clear headlines, a visible offer, sensible navigation and call-to-action placement that matches what ad and email visitors expected when they clicked, so nobody has to hunt for the next step.
Product page optimisation
Better image order, benefit-led copy, size and fit guidance, delivery and returns details near the buy button, plus reviews and trust signals that answer doubts before they become exits.
Cart and checkout optimisation
Shopify checkout is customised through checkout extensibility, and deeper changes to the checkout steps need Shopify Plus. On any plan we improve the cart, shipping clarity, express payment options and the pages leading into checkout.
Mobile CRO
Sticky add-to-cart buttons, compact galleries, faster menus and popups that respect the small screen, tested on real devices rather than a resized desktop browser.
Form optimisation
Shorter sign-up, contact and quote forms with clear labels, the right mobile keyboards, helpful error messages and only the fields you genuinely need.
A/B testing
Controlled tests with a written hypothesis, a primary metric and a sample size agreed up front, run until the result is reliable, then rolled out or rejected based on the data.
Conversion tracking
Before testing, we check that purchases, add-to-carts and checkout steps are recorded correctly in GA4 and your ad platforms, because a test is only as good as the data behind it.
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
How do I know if CRO is right for my business?
CRO is a good fit if your store already gets steady traffic but too few of those visitors buy, sign up or enquire. It works with the visitors you already have instead of buying more. Stores with very little traffic usually benefit more from fixing obvious UX issues first, because formal A/B tests need enough visits to give a reliable answer.
Do you only suggest changes, or implement them too?
We implement them too. Our in-house Shopify developers and designers build everything from simple split tests to theme changes, new sections and redesigned templates, so you are not left holding a report with nobody to act on it.
Do you offer a refund if I don't get results?
Any refund or cancellation terms are agreed in writing before work starts, but we do not promise specific conversion results. Outcomes depend on your traffic, products, pricing and season, which no agency fully controls. What we commit to is a documented testing plan, transparent reporting on every test and in-house implementation of the changes that win.
How can I start working with BOOST STAR?
Start by contacting us for a free consultation or a free store audit. We schedule a call, review your analytics and store, agree a plan of action with you, then begin with the changes most likely to matter, usually on the pages that receive the most traffic.
How long does a CRO test take?
Most A/B tests need at least two full weeks, and often longer, to cover weekday and weekend behaviour and collect enough conversions for a reliable answer. Stores with lower traffic need longer tests or bolder changes. We agree the stopping rule before a test starts so results are not called too early.
Does CRO help if most of my visitors come from paid ads?
Yes, paid traffic is often a sensible place to start CRO, because you already pay for every visit. Matching landing pages to the ad message, removing distractions and making the offer clear helps more of those clicks turn into orders, which lowers your cost per acquisition and gives your Google and Meta campaigns more room to grow.