Google Ads management built around how your customers search
We plan, build and run Google Ads for ecommerce brands: Search, Shopping, Performance Max, YouTube and Demand Gen, with accurate tracking, a well kept product feed and bidding that follows profit rather than clicks.
Google Ads Management: what it covers
Google Ads reaches people at the moment they are looking for something, and for an online store that usually means a product, a brand name or a problem to solve. Our job is to make sure your ads show for the right searches, say something worth clicking and send people to a page that can turn the visit into an order. We write ad copy that earns the click, then keep analysing and adjusting bidding, targeting and creative as the data comes in.
The platform covers far more than search results. Shopping ads, Performance Max, YouTube, Display and Demand Gen each reach shoppers at a different stage, and they work best when they share one structure, one product feed and one set of conversion goals. We decide which campaign types your store actually needs, set budgets you can control, and keep the account readable so you can see where money goes.
We work remotely from India with brands selling worldwide, whether you target a single country or several markets with different languages and currencies. You get a named account manager, calls in your business hours and a written update every week explaining what changed in the account and why.
- Search, Shopping and Performance Max campaigns
- Display, YouTube and Demand Gen campaigns
- Remarketing to past visitors and customers
- Keyword research and search intent analysis
- Competitor ad analysis
- Campaign structure and account rebuilds
- Responsive search ad copy and assets
- Audience targeting and customer lists
- Conversion tracking with enhanced conversions
- Google Merchant Center setup and fixes
- Shopping feed optimisation
- Bid strategy and budget management
- Negative keyword lists and search term reviews
- Landing page recommendations
- Weekly written reports and a named account manager
The challenges we solve
Spend going to searches that never buy
Broad match and automated campaigns can drift into irrelevant queries, competitor brand terms you do not want, or informational searches that rarely convert. Without regular search term reviews and negative keyword lists, a large share of the budget can fund clicks from people who were never going to order.
Shopping ads held back by the product feed
Shopping and Performance Max rely on your Merchant Center feed for titles, images, prices and categories. Disapproved products, vague titles, missing identifiers or mismatched prices quietly limit where your products can appear, and the campaign settings alone cannot fix that.
Smart bidding trained on the wrong signals
Automated bidding only optimises toward what it is told counts as a conversion. Duplicate purchase tags, missing order values or micro conversions marked as primary lead the algorithm to chase the wrong outcome, so tracking has to be right before bidding decisions mean anything.
Our Google Ads services
Keyword and intent research
We map the searches behind your products, group them by intent from research to ready to buy, and review which competitors appear and what their ads promise.
Campaign structure
Brand, non brand, Shopping and Performance Max campaigns are separated so budgets, bids and reporting stay clear, and each campaign has one job you can judge it on.
Merchant Center and feed work
We set up or repair Google Merchant Center, resolve disapprovals and improve product titles, attributes and custom labels so Shopping and Performance Max can show the right items.
Ad copy and assets
Responsive search ads, sitelinks, callouts, images and video assets written around your offer, delivery terms and real product details, then tested and replaced as results show what works.
Audiences and remarketing
Remarketing lists, customer lists and audience signals help campaigns find people similar to your buyers and bring back visitors who viewed products or left a basket.
Conversion tracking
We configure Google Ads conversions, enhanced conversions and GA4 through Google Tag Manager or the Shopify integration, and check that purchase values match your store records.
Bid and budget management
Bid strategies and targets are set from your margins and order values, with budgets moved toward the campaigns and products that return the most for each unit spent.
Search term and negative keyword reviews
Regular reviews of the queries triggering your ads, with negative keyword lists that block irrelevant searches across Search, Shopping and, where available, Performance Max.
Reporting and landing page advice
Weekly written reports explain performance in plain terms, and we flag landing page issues such as slow loading, unclear offers or weak product pages that limit conversions.
What we report
- Impressions and impression share
- Clicks and click-through rate (CTR)
- Average cost per click (CPC)
- Conversions and conversion rate
- Cost per acquisition (CPA)
- Conversion value
- Return on ad spend (ROAS)
- Product level Shopping performance
- Search term quality and wasted spend
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Related services
Frequently asked questions
What is the Google Ads service?
It is our management of your paid advertising on Google: we plan, build and run campaigns that show your ads on Google Search, Shopping, YouTube, Gmail and partner sites. That covers keyword research, campaign setup, ad copy, conversion tracking, product feed work, bidding, budget control and weekly reporting.
How can Google Ads help my business?
Google Ads puts your products in front of people who are already searching for them, which makes it one of the more direct ways to win traffic, leads and sales. It also lets you test offers quickly, reach new markets and bring back visitors who did not buy the first time.
How can I track the success of my Google Ads campaigns?
You track success through conversion tracking that records purchases or leads and their value, viewed alongside clicks, costs and impressions. We set up Google Ads conversions, enhanced conversions and GA4, check them against your store orders, and explain the numbers in a weekly written report.
Can I target specific audiences?
Yes. You can target by location, language, device and audience segments, use your own customer lists, and remarket to people who visited your site. Some campaign types, such as Performance Max, treat audiences as signals rather than strict limits, so we explain how each one behaves before choosing it.
Is there any extra cost for using Google Ads?
Yes: your ad spend is paid to Google directly and is separate from our management fee. Search and Shopping are mostly charged per click, while some Display and video options can be charged on impressions or views. We help you set a budget based on your margins and goals.
Is there a money-back promise if I don't get results?
No, because no agency can honestly promise advertising results that depend on your market, prices, stock and website. What we commit to is the work: an agreed scope, transparent access to your own ad account, weekly written updates and early warning when something is not working, so you can decide what to do next.