Paid Media Management for Complex, High-Spend Accounts
For large eCommerce brands, multi-country companies and multi-brand groups that need structure, governance and clear reporting across many accounts, markets and languages.
Enterprise PPC Management: what it covers
Enterprise paid media is less about clever tactics and more about control. When you run dozens of accounts across several platforms, markets and brands, small inconsistencies multiply: a broken feed in one country, duplicate conversions in another, a budget overspend nobody noticed until month end. Our enterprise service puts structure around that complexity, with shared naming, documented changes, approval steps and reporting that rolls up cleanly from campaign to group level.
We are a remote team based in India, so we do not sit in your office. Instead we fit into your existing ways of working: calls in your business hours, a named lead, written weekly updates, shared change logs and access through your own business managers. Many clients keep an in-house team that owns strategy and budget, while we handle build, optimisation, feeds, tracking and analysis alongside them.
- Multi-account audit across platforms
- Account structure and naming standards
- Multi-market and multi-language campaigns
- Enterprise conversion tracking review
- Advanced audience segmentation
- Automated bidding strategy design
- Cross-platform budget allocation
- Advanced remarketing programmes
- Product feed management at scale
- Change logs, approvals and access control
- Reporting dashboards by brand and market
- Attribution analysis
- Performance forecasting as planning ranges
- Dedicated optimisation workflows
The challenges we solve
Too many accounts, no single view
When each market or brand runs its own accounts with its own habits, leadership sees conflicting numbers and nobody can compare performance fairly. We standardise naming, conversions and reporting so results roll up into one dashboard you can trust.
Changes nobody can trace
Large accounts often have several agencies, freelancers and internal staff editing them, which makes it hard to know why performance moved. We introduce change logs, approval steps for significant edits and access reviews, so every change has an owner and a reason.
Budgets split by habit
Spend is often divided by last year's plan rather than where the next sale is most likely. We compare marginal returns across platforms, markets and brands, then recommend reallocations as planning ranges your finance team can review before anything moves.
Our Enterprise PPC services
Multi-account management
Management of many Google Ads, Microsoft Advertising, Meta and other accounts under shared standards, with clear ownership by brand, market and channel.
Multi-market and multi-language campaigns
Campaigns built per country and language with local keyword research, translated and adapted copy, correct currencies and market-specific feeds, rather than one account copied everywhere.
Enterprise conversion tracking
Consistent conversion definitions across sites and platforms using GA4, Google Tag Manager, enhanced conversions, Meta Conversions API and Microsoft UET, with regular checks for duplicates and gaps.
Product feed management at scale
Feed rules, supplemental feeds and custom labels for large catalogues across several Merchant Center accounts and markets, with monitoring for disapprovals and data errors.
Bidding and budget allocation
Automated bidding strategies chosen per goal and data volume, plus cross-platform budget allocation based on marginal return rather than last year's split.
Campaign governance
Naming conventions, change logs, approval steps for major edits and regular access reviews, so large accounts stay organised as teams and agencies change.
Reporting dashboards
Dashboards that roll up from campaign to market, brand and group level, built on agreed definitions so every stakeholder reads the same numbers.
Attribution and forecasting
Attribution analysis that compares platform and analytics views, and performance forecasts presented as planning ranges with stated assumptions, never as promised outcomes.
Working with in-house teams
Dedicated optimisation workflows, shared task boards and regular calls with your marketing, analytics and finance teams, with clear agreement on who owns which decisions.
What we report
- Blended return on ad spend
- Contribution margin after ad spend
- Cost per acquisition by market
- New customer acquisition cost
- Budget pacing against plan
- Feed health and disapproval rate
- Share of spend by brand and market
- Forecast versus actual range
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
Who is the enterprise service for?
It suits large eCommerce brands, enterprises, multi-country companies, high-spend advertisers and groups running several brands. If you have many accounts, markets or languages, and need governance and roll-up reporting as much as day-to-day optimisation, this service is designed for you.
How do you work with our in-house marketing team?
We agree at the start who owns strategy, budget approval, creative and execution, then work inside your accounts and tools. Typical setups have your team setting goals and approving major changes while we build, optimise, manage feeds and report, with weekly calls in your business hours.
Do you have offices in our country?
No, we are a remote team based in India with no local offices elsewhere. We schedule calls in your business hours, give you a named lead, and keep written updates and change logs so work stays visible across time zones.
Can you forecast results before we increase budgets?
We can produce forecasts as planning ranges, based on your historical data, market demand and stated assumptions. They help finance and leadership plan scenarios, but they are estimates rather than promises, and we update them as new data comes in.
How do you control access and changes in large accounts?
We use your own business managers and manager accounts, grant the lowest access level each person needs and review users regularly. Significant changes go through an agreed approval step and every edit is recorded in a shared change log with its reason.
Which platforms do you manage at enterprise level?
We manage Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok, along with GA4, Google Tag Manager and Merchant Center feeds. Budget allocation and reporting look across all of them together, so each platform is judged on its contribution to the whole.