Facebook and Instagram ads driven by creative that sells
We run Meta campaigns for online stores and lead-led businesses, pairing a steady flow of tested creative with clean Pixel and Conversions API tracking so Facebook and Instagram spend goes where it earns.
Meta Ads Management: what it covers
On Facebook and Instagram, people are not searching for you, so the ad has to stop the scroll and give a reason to care within a second or two. We start with creative: visuals, videos and copy built around what your audience needs to see, then keep analysing and adjusting campaigns on both platforms as results come in.
Meta targeting has changed. Broad audiences and Advantage+ audience now do much of the work, so creative variety and accurate conversion signals matter more than long lists of interests. We still use demographic, interest and behavioural segmentation where it helps, along with custom and lookalike audiences, but we lean on testing to show what reaches buyers at a sensible cost.
We work with ecommerce brands on Shopify, WooCommerce, BigCommerce, Wix and other platforms, plus service businesses that need leads. Budgets stay under your control, reporting shows what each ad set and creative is doing, and you get a written update every week from a named contact.
- Facebook and Instagram campaign setup
- Sales and lead generation campaigns
- Advantage+ campaigns where they fit
- Retargeting for visitors and basket abandoners
- Advantage+ catalog ads (formerly dynamic ads)
- Custom and lookalike audiences
- Meta Pixel and Conversions API setup
- Creative strategy and briefs
- Ad copy for each placement
- Structured creative testing
- Audience testing
- Budget optimisation across campaigns
- Performance analysis and weekly reports
The challenges we solve
Creative fatigue sets in quickly
The same few ads shown to the same people stop working, often within weeks. Without a regular supply of new concepts and a way to test them fairly, costs rise and campaigns stall, and switching off ads at random makes it hard to learn what actually worked.
Tracking gaps since browser privacy changes
Browser restrictions and app tracking limits mean the Pixel alone misses some purchases. If the Conversions API is missing or events are duplicated, Meta optimises on incomplete data and reports look worse or better than reality, which leads to the wrong budget decisions.
Account structure that splits the learning
Too many small ad sets and overlapping audiences divide the budget so thinly that none of them gathers enough conversions to optimise well. A simpler structure, with fewer campaigns and more creative inside each, usually gives the delivery system more to work with.
Our Meta Ads services
Creative strategy
We turn product benefits, reviews and objections into angles and briefs for static, video and carousel ads, matched to Feed, Stories and Reels formats on both platforms.
Ad copy
Primary text, headlines and offers written for each angle and audience stage, from first introduction to the reminder that brings a hesitant shopper back.
Creative and audience testing
New concepts are tested in a structured way so winners are clear, and audience tests compare broad, lookalike and interest approaches instead of relying on assumptions.
Campaign setup and Advantage+
Sales and lead campaigns are built with a clear structure, using Advantage+ options where your catalogue, data and budget suit them and manual controls where they do not.
Catalogue and retargeting ads
We connect your product catalogue and run Advantage+ catalog ads that show shoppers the items they viewed or similar ones, alongside retargeting for visitors and past customers.
Custom and lookalike audiences
Customer lists, site visitors, video viewers and engaged followers become custom audiences, and the strongest seed lists are used to build lookalikes for prospecting.
Pixel and Conversions API
We set up Meta Pixel and Conversions API through Shopify or Google Tag Manager, configure deduplication and check that purchase events and values line up with your orders.
Budget optimisation and analysis
Budgets are shifted toward the campaigns and creatives that bring buyers, and weekly analysis explains results by campaign, audience and ad so decisions are easy to follow.
What we report
- Reach, impressions and frequency
- Link clicks and click-through rate
- Cost per click and CPM
- Purchases and leads
- Cost per purchase or cost per lead
- Purchase conversion value
- Return on ad spend (ROAS)
- Creative level performance
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Related services
Frequently asked questions
What can Meta Ads be used for?
Meta Ads can be used for sales, lead generation, engagement and website traffic across Facebook, Instagram, Messenger and the Meta Audience Network. We build campaigns around the outcome you need, whether that is online orders, enquiry forms, app installs or bringing past visitors back to your store.
How do you ensure maximum ROI for my ad campaigns?
We cannot promise a set return, but we improve it by working on every factor that affects it: creative, audiences, campaign structure, budgets and tracking. Accurate Pixel and Conversions API data comes first, then regular creative tests, budget shifts toward what converts and weekly reviews of cost per purchase and return on spend.
Is there a money-back promise if I don't get results?
No, since ad results depend on your product, pricing, website and market, and no honest agency can promise them in advance. We commit to the agreed work, full access to your own ad account and a clear weekly update, and we tell you early if a campaign is not working.
How can I start working with BOOST STAR?
Contact us and we will book a call at a time that suits your business hours. We review your current ads, tracking and goals, often starting with a free audit, then agree a plan of action and scope before any work begins in your account.
Do I need the Conversions API as well as the Meta Pixel?
In most cases yes, because the Conversions API sends events from your server and fills gaps that browser tracking misses. Used together with proper deduplication, the two give Meta more complete purchase data to optimise on, and on Shopify the setup is usually done through the Facebook and Instagram sales channel.