Email marketing that turns one-time buyers into repeat customers
Automated flows, planned campaigns and careful list management for Shopify and Shopify Plus stores, built in the email platform that suits your business, with no setup fee.
Email Marketing: what it covers
Email is the marketing channel you own. No algorithm decides who sees your message, and every subscriber you collect stays yours when ad costs rise. Used well, email reaches customers at the right moment, gives them a reason to come back and builds the long-term relationship that makes a repeat purchase feel natural rather than pushed.
We build structured email programmes for Shopify and Shopify Plus stores: automated flows that respond to what each shopper does, regular campaigns planned around your trading calendar, and segments that keep messages relevant. We work in the platform that suits you, such as Klaviyo, Shopify Email or Omnisend, and connect it to your store data so order history, browsing behaviour and product recommendations shape what each person receives.
The focus is retention and lifetime value. Paid ads find new customers; email persuades them to buy a second and third time, which is where much of a store's margin is made. We handle strategy, setup, design and reporting end to end, and there is no setup fee to get started.
- Email strategy and account audit
- Platform setup in tools such as Klaviyo
- Welcome and sign-up flows
- Abandoned cart and checkout flows
- Browse abandonment flows
- Post-purchase and review request flows
- Retention, replenishment and win-back sequences
- Promotional, seasonal and newsletter campaigns
- Personalised product recommendations
- Segmentation by behaviour and purchase history
- Mobile-responsive email design and templates
- SPF, DKIM and DMARC checks
- List hygiene and deliverability monitoring
- Revenue and engagement reporting
The challenges we solve
Flows that were never finished
Many stores install an email app, switch on a default abandoned cart message and stop there. Welcome, browse abandonment, post-purchase and win-back flows are missing, so customers hear nothing at the moments they are most likely to act. Building the full set of automations is usually the quickest way to make email earn its place.
Everyone gets the same email
Sending every campaign to the whole list trains people to ignore you and pushes complaints up. First-time buyers, loyal regulars and subscribers who never purchased need different messages. Segmenting by behaviour, purchase history and engagement keeps emails relevant and protects your sender reputation.
Emails landing in spam
Gmail and Yahoo expect bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. Stores sending from an unauthenticated domain, or mailing old and unengaged addresses, see more messages filtered away from the inbox. We check SPF, DKIM and DMARC records and keep the list clean.
Our Email services
Welcome flows
A short series that introduces your brand, explains what makes your products different and delivers any sign-up offer, timed so new subscribers hear from you while their interest is fresh.
Abandoned cart and browse abandonment
Reminders for shoppers who left items in their cart or checkout, plus browse abandonment emails for identified visitors who viewed products without adding them, with incentives used sparingly.
Post-purchase flows
Thank-you emails, product care and how-to content, review requests and cross-sell suggestions based on what each customer bought, sent at intervals that match how the product is used.
Retention and win-back
Replenishment reminders for consumables, loyalty updates and win-back sequences for customers who have gone quiet, with offers reserved for people who need a nudge rather than everyone.
Promotional campaigns
Launches, newsletters, product highlights and holiday or occasion campaigns planned on a calendar, written in your voice and sent to the segments most likely to care.
Segmentation and recommendations
Segments built from order history, browsing behaviour, location and engagement, with dynamic product recommendations pulled from your Shopify catalogue for each subscriber.
Email design
Branded, mobile-responsive templates that load quickly, stay readable in dark mode and keep the main call to action obvious on a phone screen.
Deliverability monitoring
SPF, DKIM and DMARC checks, sender reputation monitoring, sunset rules for unengaged subscribers and regular list hygiene so your messages keep reaching the inbox.
Analytics and reporting
Reports on clicks, conversions, revenue per recipient and flow performance, cross-checked against Shopify order data so you can see what email contributes to sales.
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
Do your email services work for Shopify and Shopify Plus?
Yes, we build email programmes for both Shopify and Shopify Plus stores. The core flows and campaigns are the same on either plan, because email platforms connect to your store data in the same way. Plus brands with expansion stores, wholesale customers or several markets usually need extra segmentation and separate sending rules, which we plan from the start.
What types of emails do you create?
We create both automated flows and one-off campaigns. Flows include welcome series, abandoned cart, browse abandonment, post-purchase, review requests, replenishment, upsell and win-back emails. Campaigns cover newsletters, product announcements, product highlights, promotions and holiday or occasion sends.
How does your pricing model work?
There is no setup fee: instead, you pay a share of the sales generated through our email campaigns and flows. The rate, and how email-attributed sales are measured, are agreed in writing before any work begins, so you know exactly what you will pay and why.
Are the emails mobile-optimised?
Yes, every email we design is mobile-responsive and checked on common phone and desktop email clients before it is sent. Many shoppers read email on a phone, so we keep layouts simple, text readable without zooming and buttons large enough to tap easily.
Can you integrate Shopify apps into campaigns?
Yes, we connect apps such as product reviews, loyalty programmes, subscriptions and SMS or push notifications to your email platform wherever an integration exists. That lets emails show a customer's loyalty points, pull in recent product reviews or trigger from events that happen in another app.
How do you measure success?
We measure success by the orders and revenue email brings in, not only by opens. Reports cover click-through rate, conversion rate, revenue per recipient and flow performance, checked against Shopify analytics. Open rates are treated with caution because Apple Mail Privacy Protection inflates them, so clicks and orders carry more weight.