Ad creative built, tested and improved on real performance data
We produce static and video ads in many variations, test them against each other in your campaigns and use the results to brief the next round, so your creative keeps getting sharper.
Performance Creative: what it covers
On platforms such as Meta and TikTok, targeting is increasingly automated, and the creative itself does much of the work of finding the right audience. The image or video someone sees decides whether they stop scrolling, understand the product and click. That makes ad creative one of the main levers still in your control, and one that needs regular testing rather than a single launch design.
Performance creative is different from general brand design. Our graphics and creative service already covers website banners, social visuals and promotional graphics for your store; this service focuses only on ads that are produced in variations, measured on hook rate, click-through and cost per purchase, and replaced as they tire. Each concept tests one clear idea, so every result tells you something useful.
We make static ads, short videos, UGC-style concepts, product demonstrations and carousels, write the ad copy and headlines, and deliver every asset in the formats and sizes each platform needs. Winning angles are expanded into new versions and weak ones are retired, so your account has fresh creative ready before fatigue sets in.
- Creative audit of current ads and results
- Concepts and angles from customer research
- Static image and carousel ads
- Short-form video ads and edits
- UGC-style concepts and creator briefs
- Product-focused demos and comparisons
- Ad copy, headlines and primary text
- Multiple variations per concept
- Hook and opening-frame testing
- Platform-specific formats and sizes
- Creative testing plan for each campaign
- Creative reports that feed the next brief
The challenges we solve
Creative fatigue
Even strong ads wear out as the same audience sees them again and again, and results slip while costs climb. Brands that refresh creative only when performance collapses lose weeks of efficiency. A steady pipeline of new concepts and variations keeps campaigns supplied before fatigue shows in the numbers.
Pretty ads that do not sell
A polished brand image can still fail as an ad if the product is unclear, the first second does not stop the scroll or the message ignores a buyer's main objection. Performance creative starts from what makes customers buy: the problem, the proof and a clear offer.
Testing too many things at once
When every new ad changes the visual, headline, offer and format together, nobody can tell why it won or lost. We structure tests so each round answers a specific question, such as which hook, angle or format works best, and feed those lessons into the next brief.
Our Ad Creative services
Static ad creatives
Single-image and carousel ads built around one message, such as product benefits, comparisons, reviews, offers or founder notes, designed to be understood in a second on a phone.
Video ad creatives
Short-form video edits for Reels, Stories, TikTok and YouTube Shorts with strong opening hooks, captions for sound-off viewing and clear product moments.
UGC concepts
Scripts and shot lists for creator-style videos such as testimonials, unboxings, problem and solution demos and day-in-the-life content, briefed to creators or filmed by your team.
Product-focused creative
Ads that show the product working: close-ups, demonstrations, size comparisons, bundles and before-and-after shots where ad policies allow, using your catalogue photography or new footage.
Ad copy
Primary text, headlines and descriptions written for each platform, with several angles per product so copy can be tested alongside the visuals.
Creative testing
Test plans that isolate hooks, angles, formats and offers, run through built-in platform experiments or dedicated test campaigns, with clear rules for picking winners.
Multiple variations
Each concept delivered in several versions with different openings, text overlays, backgrounds and calls to action, giving the delivery system enough options to find what works.
Platform-specific formats
Every asset sized for its placement: vertical 9:16 for Reels, Stories and TikTok, 4:5 and 1:1 for feeds, and landscape, square and portrait images for Google Demand Gen and Performance Max.
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
How is this different from your graphics and creative service?
Performance creative is made only for paid ads and judged on campaign results, while our graphics and creative service covers brand visuals for your website, store, social channels and promotions. Performance creative is produced in variations, tested against each other and replaced as it tires. Many brands use both, with one team keeping the look consistent.
How many ad variations do we need?
You need enough variations to give each campaign something to test and something to fall back on when an ad tires. The right number depends on your budget, because each variation needs enough spend to show a result. Smaller accounts do better with a few distinct concepts, while larger accounts can test more versions each month.
Do we need to supply footage for video ads?
Not always: we can build video ads from your product photos, existing footage, motion graphics and creator content. For UGC-style ads we write scripts and shot lists and brief creators or your team to film, then handle the editing, captions and versions for each platform.
How do you decide which creative is working?
We judge creative on the metrics that connect to sales: how many viewers watch past the opening, click-through rate, cost per purchase and return on ad spend, read over a fair amount of spend rather than the first day. Comments and saves also show which messages resonate, and those findings shape the next round of briefs.
Which platforms do you make ads for?
We make ads for Meta (Facebook and Instagram), TikTok, Google including YouTube, Demand Gen and Performance Max, Microsoft Advertising and LinkedIn. Each platform gets assets in its own formats and tone, because a TikTok ad should feel native to TikTok rather than look like a resized Facebook image.