TikTok Advertising Built Around Scroll-Stopping Video
We run TikTok campaigns where creative does most of the work: native-feeling video, steady testing, solid Pixel and Events API tracking, and budgets that follow what actually sells.
TikTok Ads Management: what it covers
On TikTok the video is the targeting. The algorithm finds people based on how they react to your first few seconds, so an account with clean settings but tired creative will still struggle. We treat TikTok as a creative channel first: we research what your audience already watches, plan concepts and hooks, and brief or produce videos that look like they belong in the feed rather than like a TV advert squeezed into a phone screen.
Behind the creative we handle the mechanics in TikTok Ads Manager: campaign structure, conversion and lead generation objectives, Spark Ads from creator or brand posts, catalogue and shopping campaigns where your market supports them, and TikTok Pixel plus Events API tracking so purchases are counted reliably. Every week we retire fatigued ads, scale winners and report what we learned.
- TikTok Ads Manager setup or account audit
- In-feed video ad campaigns
- Spark Ads from brand and creator posts
- Catalogue and shopping campaigns where supported
- Conversion and lead generation campaigns
- Audience and trend research
- Creative strategy, hooks and scripts
- UGC-style concept briefs
- TikTok Pixel and Events API setup
- Retargeting of viewers and site visitors
- Structured creative testing
- Budget pacing and scaling rules
- Weekly creative and performance report
The challenges we solve
Ads that look like ads
Polished brand videos often get skipped on TikTok because they break the feel of the feed. We plan creator-style concepts with a clear hook, real product use and natural voice, so viewers watch long enough to hear the offer.
Creative that burns out quickly
TikTok audiences tire of the same video fast, and performance can drop within days. We keep a steady pipeline of new hooks, edits and formats, test them in a structured way and retire ads before fatigue eats into results.
Purchases the platform cannot see
Browser tracking alone misses conversions, which leaves TikTok optimising on incomplete data. We set up the TikTok Pixel with the Events API, check event matching and deduplication, and compare platform numbers with Shopify so decisions rest on figures you can trust.
Our TikTok Ads services
Campaign setup in Ads Manager
Account structure, objectives, optimisation events and budgets set up in TikTok Ads Manager, with naming that keeps tests readable as the account grows.
In-feed and Spark Ads
In-feed video ads alongside Spark Ads that boost your own posts or authorised creator posts, keeping comments, likes and profile visits attached to the original video.
Shopping and catalogue campaigns
Where supported, we connect your product catalogue for shopping and catalogue ads. TikTok Shop availability varies by country, so we confirm what your market allows before planning these campaigns.
Creative strategy and UGC concepts
Hooks, scripts and shot lists based on audience research and current formats, including UGC-style concepts for creators, your team or our graphics and video editors to film.
TikTok Pixel and Events API
Pixel and server-side Events API setup for view content, add to cart, checkout and purchase, with deduplication checks and comparison against Shopify orders.
Retargeting
Audiences of video viewers, profile engagers and site visitors, served with reminders, reviews and offers that suit how close each group is to buying.
Creative testing and budget optimisation
Structured tests of hooks, formats and angles, with budget moved towards proven ads and away from fatigued ones each week.
Lead generation campaigns
For service or B2B offers, TikTok lead forms or landing page campaigns with short qualifying questions and a quick hand-off to your follow-up process.
What we report
- Return on ad spend
- Cost per purchase
- Thumb-stop and two-second view rate
- Average watch time
- Click-through rate by creative
- Cost per lead
- Creative fatigue by ad age
- New customer share of orders
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
Do we need to film a lot of content for TikTok ads?
Yes, TikTok rewards a steady supply of fresh creative, so plan for new videos every few weeks rather than one big shoot. We write briefs and scripts that your team or creators can film on a phone, and our editors cut multiple hooks and versions from each shoot.
What are Spark Ads?
Spark Ads are paid boosts of organic TikTok posts, either from your own account or from creators who give you permission. The ad keeps the original post's profile, comments and engagement, which often makes it feel more native than a standard in-feed ad.
Can we sell through TikTok Shop?
It depends on your country, because TikTok Shop is only available in certain markets and has its own seller requirements. We check what your market supports, and where Shop is not available we run conversion campaigns that send shoppers to your Shopify store instead.
Why do we need the Events API as well as the Pixel?
The Events API sends conversion data from the server, which catches purchases the browser Pixel can miss because of ad blockers, privacy settings or slow pages. Using both, with deduplication, gives TikTok a fuller picture to optimise towards.
Is TikTok only for young audiences?
No, TikTok reaches a wide range of ages, although the tone and creative style matter more than on other platforms. We review your customer data and TikTok audience insights before launch, so you know whether the channel suits your buyers before committing a full budget.
How do you set a TikTok budget?
We base it on your product margin, your target cost per purchase and how much creative you can supply. Each ad group needs enough spend to exit the learning phase, so we start with fewer, better-funded campaigns and expand once winning creative is clear.