Digital Marketing That Turns Ad Spend Into Business Growth

Reach the right audience, win more customers and grow with data-driven digital marketing. From paid ads and social campaigns to conversion optimisation and retention, we help turn marketing spend into measurable growth.

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Digital marketing as a growth system

Most buying journeys now start on a screen. People search for a product, compare options on social media, read reviews and come back several times before they buy. Digital marketing puts your brand in front of them at each of those moments, and it lets you see what each channel contributes. That visibility is what separates marketing as a cost from marketing as an investment you can plan, measure and grow with confidence.

Paid advertising is usually the fastest way to reach new customers. Search ads on Google and Microsoft Advertising capture people already looking for what you sell, while Meta, TikTok and LinkedIn let you reach audiences before they start searching. Organic search works alongside paid: SEO builds traffic you do not pay for per click, and search term data from ads shows which keywords and pages are worth investing in organically. Treating the two as one plan avoids paying twice for the same visitor.

No campaign stays efficient on its own. Auctions shift, competitors change their bids, creative fatigues and audiences saturate. We review search terms, placements, creative and budgets on a regular cycle and make changes based on evidence rather than habit. Advertising also only works as well as the page it sends people to, so we look at landing pages, checkout friction, site speed and follow-up email, because a visitor who converts and returns is worth far more than one who clicks once.

That is why we work as a growth partner rather than a campaign operator. Our team connects paid media, SEO, tracking, creative and your Shopify store into one strategy with shared goals. You get a named point of contact, clear reasoning behind every change, and reporting that ties marketing activity back to the revenue and customers your business actually cares about.

What you get

Targeted Customer Acquisition

Reach people by search intent, interests, job role, location and past behaviour, so budget goes towards audiences most likely to become paying customers instead of broad, unqualified reach.

Better Advertising Performance

Clear campaign structures, relevant ad copy and tested creative help your ads earn attention and clicks from the right people, while reducing spend on placements and queries that rarely convert.

Improved Return on Ad Spend

We shift budget towards the campaigns, products and audiences that bring profitable sales, and cut back where returns are weak, so every pound or dollar has a clear job to do.

Qualified Leads and Sales

Campaigns are optimised for purchases and qualified enquiries rather than cheap clicks, using conversion data to teach ad platforms which visitors are actually valuable to your business.

Data-Driven Campaign Decisions

Accurate tracking across GA4, ad platforms and your store means changes are based on what the numbers show, not guesswork, and you can see why each decision was made.

Multi-Platform Marketing

Google, Meta, Microsoft, LinkedIn and TikTok each reach people at a different stage. We plan them together so channels support each other instead of competing for the same customer.

Conversion Rate Improvement

Landing pages, product pages and checkout are reviewed alongside the ads, because removing friction on your site makes every campaign more efficient without needing extra spend.

Continuous Campaign Optimisation

Bids, budgets, keywords, audiences and creative are reviewed on a regular cycle, so campaigns keep pace with seasonality, competitor activity and changes inside each ad platform.

Digital marketing by advertising platform

Digital marketing by marketing channel

Digital marketing by business type

Digital marketing by industry

How we work

Business & Market Discovery

We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.

Marketing Audit & Research

We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.

Strategy & Campaign Planning

We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.

Campaign Setup & Launch

We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.

Testing & Optimisation

We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.

Reporting & Scaling

We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.

Why BOOST STAR Experts

Data-driven marketing decisions

Every recommendation is backed by tracking data and test results, and we explain the reasoning so you understand what changed and why.

Shopify and eCommerce expertise

We are a Shopify-focused agency, so we understand product feeds, catalogue structure, checkout behaviour and the store metrics that decide whether advertising is profitable.

Technical implementation capabilities

Our team sets up GA4, Google Tag Manager, Meta Pixel and Conversions API, enhanced conversions and other tracking ourselves, and can make site changes when campaigns need them.

Creative and performance marketing combined

Designers and copywriters work with the people running your campaigns, so ad creative is produced around what the performance data says audiences respond to.

Cross-platform advertising knowledge

We run Google, Meta, Microsoft Advertising, LinkedIn and TikTok campaigns, so we can judge where your budget fits best instead of pushing a single channel.

Conversion-focused approach

We measure success by purchases, qualified leads and revenue, and we look at your landing pages and checkout as part of the job, not just the ads.

Transparent reporting

You keep ownership of your ad accounts and data, receive written weekly updates and a monthly report, and see the numbers as they are, good or bad.

Continuous testing and optimisation

Campaigns are never left on autopilot. We keep a running test plan for creative, audiences, bidding and landing pages, and act on what each test shows.

International market experience

Our remote team works with brands worldwide, handling multiple currencies, languages and time zones, with calls scheduled during your business hours.

Reporting and measurement

Each ad platform reports conversions using its own attribution rules, so Google and Meta can both claim credit for the same sale. We compare platform-reported conversions with independently measured results, such as GA4 data and actual Shopify orders, to give you a more honest view of what advertising is really contributing.

Some figures, such as returning customer revenue or lead quality, depend on store or CRM data and are reported where they can be measured reliably. When tracking has gaps, for example from consent choices or browser restrictions, we say so rather than filling them with estimates.

You receive a detailed monthly report with commentary on what happened, why, and what we plan next, plus regular written updates between reports. Results vary by market, product and budget, so reports focus on trends and decisions rather than promised numbers.

Google Ads

Impressions, Clicks, Click-through rate (CTR), Cost per click (CPC), Conversions, Cost per acquisition (CPA), Conversion value, Return on ad spend (ROAS)

Meta Ads

Reach, Impressions, Cost per thousand impressions (CPM), Click-through rate (CTR), Cost per click (CPC), Purchases, Cost per purchase, Return on ad spend (ROAS)

LinkedIn Ads

Impressions, Clicks, Engagement, Leads, Cost per lead, Lead quality

TikTok Ads

Impressions, Video views, Engagement, Clicks, Conversions, Cost per conversion

Business performance

Total ad spend, Attributed revenue, New customers, Customer acquisition cost, Website conversion rate, Marketing efficiency, Returning customer revenue

Case studies

Frequently asked questions

What is digital marketing?

Digital marketing is promoting a business through online channels such as search engines, social media, email and websites. It includes paid advertising, SEO, content, email and conversion work. Its main advantage over traditional marketing is measurement: you can see who saw an ad, who clicked, and who bought, then adjust spending based on that evidence.

What digital marketing services do you provide?

We provide paid advertising on Google, Meta, Microsoft, LinkedIn and TikTok, plus SEO, email marketing, social media management, conversion rate optimisation, speed optimisation, content writing and ad creative. We also set up conversion tracking and analytics. Because we are a Shopify-focused agency, we can make store changes too, so marketing and website work are handled by one team.

Which advertising platforms do you manage?

We manage Google Ads, Meta (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads and TikTok Ads, as well as larger multi-account setups for enterprise brands. We recommend platforms based on where your customers spend time and how they buy, so not every business needs every channel. Starting with one or two well-run platforms is often better than spreading budget thinly.

Do you manage Google Ads campaigns?

Yes, Google Ads is one of our core services. We build and manage Search, Shopping, Performance Max, Demand Gen and YouTube campaigns, including Merchant Center product feeds for eCommerce stores. Work covers keyword research, ad copy, bidding strategy, negative keywords, conversion tracking with enhanced conversions, and regular optimisation based on search term and product-level data.

Do you provide Facebook and Instagram advertising?

Yes, we plan and run Facebook and Instagram campaigns through Meta Ads Manager. That includes audience strategy, Advantage+ campaigns where they suit the account, catalogue ads for dynamic product retargeting, creative testing and Meta Pixel with Conversions API setup. We focus on purchases and qualified leads rather than likes or reach alone.

Do you manage TikTok Ads?

Yes, we manage TikTok Ads for brands whose audience is active on the platform. We set up the TikTok Pixel and Events API, plan campaigns around short-form video that feels native to the feed, test hooks and formats quickly, and use TikTok alongside retargeting on other channels so attention turns into sales.

Do you offer LinkedIn advertising?

Yes, we run LinkedIn Ads for B2B companies and businesses selling to professionals. LinkedIn lets you target by job title, seniority, industry and company, which suits high-value services and software. We set up the LinkedIn Insight Tag, build lead gen forms or landing page campaigns, and judge success by lead quality rather than volume alone.

What is Microsoft Ads?

Microsoft Ads, now called Microsoft Advertising and formerly Bing Ads, is the platform for showing search and shopping ads on Bing and partner sites across the Microsoft network. Its audience often skews towards desktop and business users, and clicks can be cheaper than on Google. We can import and adapt existing Google campaigns, then optimise them separately with Microsoft UET tracking.

What is ChatGPT advertising?

ChatGPT advertising refers to ads that OpenAI has started showing inside ChatGPT, beginning in the US for users on its free and lower-cost plans. The programme is new, formats and rules are still changing, and advertiser access is limited and controlled by OpenAI. We cannot promise access or placement, but we can prepare your brand with clean product data, clear content and tracking, so you are ready as availability widens.

Do you provide enterprise PPC management?

Yes, we support larger advertisers running multiple accounts, brands, regions or large product catalogues. Enterprise PPC work involves account structure across markets, feed management at scale, shared budgets and bidding rules, consistent tracking and reporting that rolls up across accounts. We agree governance, approval steps and reporting cadence with your internal team at the start.

Do you work with Shopify stores?

Yes, Shopify is our speciality. We know how Shopify product data, collections, apps and checkout work, which matters when setting up Shopping feeds, Meta catalogues and conversion tracking. Because we also build and optimise Shopify stores, we can fix the landing page or checkout issues that hold campaigns back, instead of only adjusting the ads.

What is a good ROAS for eCommerce?

A good ROAS is one that leaves you profitable after product costs, shipping, fees and ad spend, so it differs for every business. Start with your break-even ROAS: the return at which ad spend exactly equals the gross profit it generates. Higher margins lower that point. Average order value and repeat purchase rate also matter, because a customer who buys again can justify a lower first-order return.

How much should a business spend on advertising?

The right budget depends on your goals, margins and how much a new customer is worth to you, so there is no single figure. Work out what you can afford to pay to acquire a customer, then fund enough activity for campaigns to gather meaningful data. We usually suggest starting with a test budget, measuring results, then scaling what proves profitable.

How long does campaign optimisation take?

Optimisation is ongoing rather than a one-off task. New campaigns need a learning period while platforms gather conversion data, and early decisions are made cautiously until enough results come in. Clearer patterns usually appear over the first few months, depending on budget and sales volume. After that, regular testing keeps campaigns responsive to seasonality, competition and platform changes.

Do you provide ad creatives and copywriting?

Yes, our designers and copywriters produce ad creative alongside campaign management. That covers static images, carousel and product ads, short video concepts and ad copy for search and social. We produce variations for testing and refresh creative when performance data shows fatigue, so your ads stay relevant without you needing a separate creative agency.

Do you implement conversion tracking?

Yes, tracking is part of every engagement. We set up GA4, Google Tag Manager, Google Ads conversions with enhanced conversions, Meta Pixel and Conversions API, Microsoft UET, the LinkedIn Insight Tag and the TikTok Pixel with Events API, as needed. We test that events fire correctly and match real orders, because optimisation is only as good as the data behind it.

Can you manage campaigns across multiple countries?

Yes, we manage campaigns for brands selling in several countries. That involves separate targeting, budgets and currencies per market, localised ad copy, country-specific product feeds and reporting that compares markets fairly. Our team is remote and based in India, and we schedule calls in your business hours wherever you are.

Do you provide monthly performance reports?

Yes, you receive a monthly performance report covering spend, conversions, revenue, cost per acquisition and return on ad spend for each platform, with written commentary on what changed and what we plan next. Between reports you get written weekly updates, and your named point of contact can walk you through results on a call in your business hours.

Do you offer landing page optimisation?

Yes, we review and improve the pages your ads send traffic to. That can include clearer headlines and offers, stronger product information, trust signals, faster loading and fewer steps to purchase. We can build dedicated landing pages on Shopify and test variations, so more of the visitors you pay for become customers.

Do you work with startups and new brands?

Yes, and the plan is different from an established brand. With little data and a limited budget we start narrow: one or two channels, tight tracking from day one and simple campaigns that show what sells before spending more. We are honest when a store or offer needs fixing before ads can work, because paid traffic magnifies whatever the site already does.

Do you help local businesses and service companies?

Yes. For local and service businesses we focus on Google Search and local campaigns, call and form tracking, a clear landing page per service and area, and measuring cost per qualified enquiry rather than clicks. We work remotely, so we cannot visit your premises, but we plan around your service area, hours and how quickly your team responds to leads.

Can you manage multiple advertising platforms together?

Yes, and running them together is often more effective than managing each in isolation. We plan budgets across platforms, share audience and creative learnings between them, avoid overlapping retargeting, and report on combined results as well as each channel. One team managing everything also means a single point of contact and one consistent strategy.