Shopify Marketing That Uses the Platform Properly
We connect Shopify sales channel apps, product feeds, Shopify Markets and checkout tracking to your ad accounts, so campaigns run on accurate store data and decisions rest on numbers you can check in your admin.
Shopify Marketing: what it covers
Shopify gives merchants a lot of marketing plumbing out of the box: sales channel apps for Google, Meta and TikTok, customer events for tracking, Shopify Email, and a Marketing section that brings campaign activity into the admin. Each piece works on its own, but set up carelessly they send duplicate events, mismatched product IDs and feeds that drop variants. We configure them as one system so every ad platform reads the same catalogue and the same orders.
Because we build Shopify stores as well as market them, we can fix problems at the source. If a theme slows product pages, a variant structure confuses Merchant Center, or a checkout change breaks a pixel, our developers handle it rather than leaving you to find another supplier. That link between marketing and development is the main reason Shopify merchants come to us.
We also explain why Shopify analytics and ad platforms rarely agree. Shopify credits orders using its own sessions and referrer data, while Google and Meta claim conversions through their own attribution windows and modelling. We reconcile the two each week so you know which number to trust for which decision.
- Google & YouTube app setup and feed sync
- Facebook & Instagram app and catalogue sync
- TikTok app connection and catalogue
- Customer events and pixel audit in the admin
- Meta Conversions API via the Shopify app
- Google Ads enhanced conversions
- Variant and product ID consistency checks
- Shopify Markets currencies in ad feeds
- Shop Pay and checkout conversion review
- Shopify Email or Klaviyo flow setup
- Shopify analytics and ad data reconciliation
- Theme and speed fixes that affect ads
The challenges we solve
Duplicate and missing conversions
Many stores have a Shopify app sending events, an old theme snippet sending the same events and a tag manager container sending a third copy, so ad platforms over-count purchases. Others lost purchase tracking when Shopify moved checkout customisation away from editable scripts and older thank-you page code stopped running.
Feeds that do not match the store
Feeds created by sales channel apps can disagree with the storefront: variants grouped incorrectly, missing GTINs, sale prices that lag, or products excluded because of a policy warning nobody saw. Each mismatch costs approvals in Merchant Center or Meta Commerce Manager and quietly removes products from campaigns.
Too many apps, not enough strategy
The Shopify App Store makes it easy to install a review app, a pop-up, an upsell tool and several email tools. Each adds scripts, data and monthly cost. Without a plan for which app owns which job, marketing turns into overlapping tools that slow the store and blur reporting.
Our Shopify services
Sales channel app setup
We install and configure the Google & YouTube, Facebook & Instagram and TikTok apps, choose suitable data sharing settings, and check that product IDs match across every catalogue.
Customer events and tracking
We audit pixels in Shopify customer events, remove duplicate scripts from the theme, and connect GA4, Google Ads enhanced conversions and the Meta Conversions API without double counting.
Shopify product feed fixes
We correct variant grouping, GTINs, product categories and the metafields used in feeds, and add supplemental feeds where the app output needs extra attributes or custom labels.
Shopify Markets for ads
For stores using Shopify Markets, we align ad targeting, feed currencies, translated product data and market domains or subfolders so each country sees the right price and language.
Checkout and Shop Pay review
We review accelerated checkout options such as Shop Pay, how shipping rates are shown and how many steps buyers face, then use checkout data to find where paid traffic drops off.
Email and SMS apps
We set up Shopify Email or an app such as Klaviyo with welcome, abandoned checkout and post-purchase flows, segmenting by Shopify customer tags and order history.
Shopify analytics reconciliation
We compare Shopify reports, GA4 and ad platform figures weekly, explain gaps caused by attribution windows and consent, and agree which source guides each decision.
Theme and speed support
When a theme, an app or a slow product page holds campaigns back, our Shopify developers fix it, from removing unused app code to building landing templates for paid traffic.
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
Which Shopify apps do you use for marketing?
We usually start with the official sales channel apps for Google & YouTube, Facebook & Instagram and TikTok, because they sync products and send events directly from Shopify. For email we use Shopify Email or Klaviyo, depending on how advanced your segmentation needs are. We avoid adding apps that duplicate something already installed.
Why do Shopify sales and ad platform conversions not match?
They do not match because each system counts sales its own way. Shopify attributes orders using its own sessions and referrer data, while Google and Meta use their own click and view windows, plus modelled conversions where consent is missing. We reconcile them weekly and explain which figure to use for which decision.
Can you run international ads with Shopify Markets?
Yes, we run international campaigns on top of Shopify Markets. We make sure each market's currency, prices and language flow into the product feeds, that ads point to the right market domain or subfolder, and that campaigns are split by country so budgets follow local demand.
Does Shop Pay help with paid traffic?
Shop Pay can help paid traffic convert, because returning Shop Pay users can check out with saved details instead of typing them again. It does not fix weak product pages or poor offers, so we look at the whole path from ad to order and treat checkout speed as one part of it.
Do you also build or fix Shopify stores?
Yes, our team builds and improves Shopify stores as well as marketing them. Theme fixes, landing page templates, speed work and app clean-up can happen alongside your campaigns. Our website development service covers full builds, and our Shopify SEO service covers organic search.