Social media marketing that builds a brand people follow and buy from
We plan, create and manage your organic social presence on Instagram, Facebook, TikTok and LinkedIn, so every post has a purpose and your feed supports the store behind it.
Social Media Marketing: what it covers
Social media is where many shoppers first meet a brand, check whether it is real and decide whether to trust it. A tidy, active profile with a clear voice does a lot of quiet selling before anyone visits your Shopify store. We build structured social strategies around audience growth, brand positioning and long-term engagement, so your channels stop being a posting chore and start supporting real business goals.
Our work starts with platform choice: which networks your customers actually use, and what each one is good for. Instagram and TikTok suit product discovery and short video, Facebook still reaches older buyers and active groups, and LinkedIn works for founders, B2B ranges and hiring. From there we plan monthly content calendars, give creative direction, manage publishing and replies, and read the numbers each month to decide what to make more of.
Organic and paid social work better together. Posts that earn saves, shares and comments become proven material for Meta and TikTok ads, and new visitors from those ads land on a feed that already looks credible. We keep both sides connected so your brand looks consistent wherever a customer finds it.
- Social media strategy and platform selection
- Audience and competitor research
- Monthly content calendars and themes
- Instagram feed, Reels and Stories planning
- Facebook page and community management
- TikTok content ideas and trend planning
- LinkedIn company page and founder content
- Profile optimisation: bios, highlights, visuals
- Creative direction and brand voice guidelines
- Publishing, scheduling and comment replies
- Balance of educational and promotional posts
- Monthly performance report with next steps
The challenges we solve
Posting without a plan
Many brands post whenever someone remembers, so the feed swings between sale graphics and random updates with nothing connecting them. Followers cannot tell what the brand stands for, and nobody can say which posts helped. A content calendar with clear themes fixes the rhythm and gives every post a job.
An inconsistent brand identity
Different team members, freelancers and apps produce visuals and captions that do not match. The account starts to look like several small brands sharing one profile, which weakens trust at exactly the moment a new visitor is deciding whether to buy. Shared voice rules, templates and creative direction bring everything back into line.
Engagement that never turns into sales
Likes are pleasant, but a store needs visits, sign-ups and orders. When profiles lack clear links, product tags or calls to action, interest fades on the platform. We connect social activity to Shopify with shoppable posts where your account is eligible, tracked links and offers that give followers a reason to click.
Our Social Media services
Strategy and platform selection
We research your audience, competitors and goals, then decide which networks deserve your time, how often to post on each and what success should look like for the first quarter.
Content calendars
Monthly calendars that mix launches, education, behind-the-scenes and promotions, planned around your sales calendar so campaigns and everyday posts support each other instead of competing.
Instagram and Facebook marketing
Feed posts, Reels, Stories and carousels planned for each format, with product tagging linked to your Shopify catalogue where your account qualifies for shopping features.
TikTok marketing
Short, native-feeling video ideas built around strong hooks, trends that genuinely fit your brand and creator-style formats, with simple scripts your team or creators can film quickly.
LinkedIn marketing
Company page content and founder-led posts for brands that sell to businesses, recruit staff, or want a stronger profile with retailers, stockists and investors.
Creative direction
Visual and voice guidelines, templates and briefs so every post looks like the same brand, whether it was made by our designers, your team or a creator.
Community engagement
We reply to comments and messages in your brand voice, pass customer service issues to your team and encourage customer content you can reshare with permission.
Performance analysis
Monthly reports on reach, engagement, follower growth, profile visits and link clicks, with notes on which themes worked and what we will change in next month's calendar.
How we work
Business & Market Discovery
We learn how your business makes money: your products, margins, customers, competitors, target markets and revenue goals, so every later decision is anchored to commercial reality rather than platform metrics.
Marketing Audit & Research
We review existing campaigns, tracking setup, audience data, ad account history, creative performance and how well your website converts, to find wasted spend, missing data and quick opportunities.
Strategy & Campaign Planning
We choose the right channels, allocate budget between them, and plan campaign structure, target audiences, creative direction and the conversion goals each campaign will be measured against.
Campaign Setup & Launch
We configure campaigns, conversion tracking, landing pages, creatives, audiences and conversion events, then check everything fires correctly before launch so data is reliable from the first day.
Testing & Optimisation
We run structured tests on audiences, keywords, creatives, bidding strategies, landing pages and budget splits, keeping what works and retiring what does not, one clear change at a time.
Reporting & Scaling
We analyse results, highlight new opportunities and report in plain language. When the data is reliable and returns hold up, we scale budgets and expand into new channels, products or markets.
Frequently asked questions
Which platforms should my business use?
The right platforms depend on where your customers already spend time, what you sell and how much content you can realistically produce. For most Shopify brands that means Instagram and Facebook, often TikTok for product discovery, and LinkedIn when you sell to businesses or want a founder voice. X can suit brands with news, community or customer service conversations. Running two platforms well beats running five badly.
How often should we post?
Post as often as you can keep quality high, which for most brands means several times a week rather than every day. The rhythm varies by platform: Stories and TikTok reward steady activity, while LinkedIn and feed posts can be less frequent. We set a schedule your team can sustain and adjust it once we see how your audience responds.
How do you measure performance?
We measure reach, engagement rate, follower growth, saves, shares, profile visits and link clicks, then connect what we can to website sessions and orders through tracked links in GA4. Each monthly report explains which content themes performed and how that shapes the next calendar.
Can social media generate leads and sales?
Yes, social media can bring in leads and sales when the content gives people a clear next step. Organic posts build familiarity and send traffic through profile links, product tags and offers, while the best-performing posts can be turned into paid ads that reach new buyers. We track clicks and orders so you can see what social contributes.
Do you also run paid social ads?
Yes, our team runs Meta Ads, TikTok Ads and LinkedIn Ads alongside organic social, so one agency can handle both. Organic content shows which messages resonate, and paid campaigns put the strongest of them in front of new audiences with proper targeting and conversion tracking.
Who creates the content?
Content can come from our designers, from your own team or from creators, and most brands use a mix. Our designers handle templates, graphics and edited video from your product photos and footage, while your team or briefed creators film quick behind-the-scenes and product clips that feel personal.