Shopify agency for brands selling in Croatia
Shopify stores for Croatian brands: a proper Croatian storefront, instalment and cash-on-delivery options and shipping that reaches shoppers on the islands as well as the mainland.
Shopify experts for Croatia brands
Croatia adopted the euro and joined the Schengen area at the start of 2023, which made selling to and from the rest of the EU noticeably simpler. Croatian shoppers buy from local webshops and from large regional and European sites, and they still use cash on delivery more than shoppers in Western Europe. Tourism shapes much of the economy, and brands in olive oil, wine, natural cosmetics and Adriatic lifestyle products often sell to foreign visitors after their holiday.
BOOST STAR Experts builds and grows Shopify stores for Croatian brands and for foreign brands selling into Croatia. We set up a Croatian-language storefront, local payment habits such as card instalments and cash on delivery, courier and parcel locker delivery and EU VAT handling. Then we work on Croatian and English SEO, paid campaigns and conversion improvements for both local shoppers and international customers.
Selling online in Croatia: what your store needs
Instalments and cash on delivery
Croatian shoppers are used to splitting card payments into monthly instalments, especially for larger purchases, and many still choose cash on delivery (pouzećem). Cards, Apple Pay and Google Pay are widely used, PayPal suits foreign buyers and local apps such as KEKS Pay and Aircash have their own following. We match the payment mix to your products and order values.
VAT, fiscalisation and EU consumer law
Standard VAT in Croatia is 25%, one of the highest in the EU, with reduced rates of 13% and 5% for certain goods. Croatian fiscalisation rules can require fiscalised receipts depending on how customers pay, so we confirm the set-up with your accountant. GDPR, a 14-day withdrawal period and the EU OSS scheme for cross-border sales also apply.
Couriers, lockers and the islands
Hrvatska pošta, GLS, DPD and Overseas Express deliver most parcels, and parcel lockers have spread quickly in towns and cities. Delivery to the islands can take an extra day or cost more, especially in the summer season. Clear shipping rules for islands and remote areas, shown before checkout, prevent surprises and support requests.
Croatian content and tourist buyers
Croatian shoppers expect a store in their own language, with prices in euros and local phrasing rather than machine translation. At the same time, many brands sell to German, Austrian, Italian and Slovenian visitors who came for the coast. Running Croatian alongside English or German, with separate SEO for each, lets one store serve both groups.
Payments, delivery and compliance in Croatia
- Credit & debit cards
- Card instalments
- Cash on delivery (pouzećem)
- Apple Pay & Google Pay
- PayPal
- KEKS Pay
- Aircash
- Hrvatska pošta
- GLS
- DPD
- Overseas Express
- Parcel lockers (paketomati)
- GDPR & cookie consent
- 14-day right of withdrawal
- VAT (25% / 13% / 5%) & EU OSS
- Fiscalisation rules
Shopify agency services across Croatia
Working together
Croatia is 4.5 hours behind India in winter and 3.5 hours in summer. Our afternoon covers your morning, which is when we schedule calls, and your afternoon is free for reviewing what we delivered that day.
Time zone: CET / CEST (UTC+1, UTC+2 in summer). Currency: EUR (€). Languages: Croatian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can Croatian customers pay in instalments on Shopify?
Often yes, depending on your payment provider. Some Croatian gateways and bank acquirers support card instalments for eligible cards, and buy-now-pay-later services cover others. We check what your provider supports, set it up at checkout and explain the instalment terms clearly on product pages for higher-value items.
Should we offer cash on delivery in Croatia?
For many Croatian stores, yes, because a noticeable share of shoppers still prefers it. We can add a cash-on-delivery fee if your courier charges one, limit it by order value and send order confirmations that reduce refused parcels. Prepaid options are presented first to encourage card payment.
Can we sell olive oil or wine to tourists after they go home?
Yes, within shipping rules for food and alcohol. We set up EU shipping zones, OSS VAT and age checks where needed, and build post-visit email flows from in-store or tasting-room sign-ups. You confirm excise and labelling requirements with your accountant, and we build the store around them.
Do you build stores in Croatian?
Yes. We set Croatian as the main store language, translate the theme, checkout and emails and work with your own Croatian copy or a native-speaking translator for product descriptions. We do not rely on raw machine translation, because Croatian shoppers notice it immediately.
How do you work with Croatian brands from India?
We schedule calls in your morning and keep tasks, files and approvals on a shared project board. Every change is tested on a staging store before it goes live. Ahead of the tourist season we plan releases early, so your store is ready before demand peaks.