Shopify agency for brands selling in the Czech Republic
Shopify stores for Czech shoppers: card and bank payments, pickup-point delivery, Heureka visibility and Czech-language content that builds trust.
Shopify experts for Czechia brands
Czech consumers are among the keenest online shoppers in Central Europe, and the market has its own strong local players. Price comparison site Heureka shapes how people research products, Alza sets expectations for fast delivery and service, and pickup points from Zásilkovna are often preferred over home delivery. Cash on delivery has declined but is still requested, so stores need flexible payment and shipping options.
BOOST STAR Experts builds and grows Shopify stores for Czech brands and for foreign brands entering the Czech and Slovak markets. We set up Czech localisation and koruna pricing, local payment gateways, pickup-point shipping and product feeds for Heureka and Google, then work on SEO, paid campaigns and conversion improvements based on real data from your analytics.
Selling online in the Czech Republic: what your store needs
Cards, bank buttons and cash on delivery
Card payments dominate, and Apple Pay and Google Pay are widely used on mobile. Czech gateways such as GoPay and Comgate add instant bank transfer buttons for local banks. Cash on delivery (dobírka) is less common than it was but still expected by some shoppers, usually with a small fee. Shopify Payments also supports Czech businesses.
VAT, company IDs and consumer law
Standard VAT is 21%, with a reduced rate of 12% for items such as food and books. Czech stores must show their company identification number (IČO) and business details, offer a 14-day withdrawal period and follow GDPR. The Czech Trade Inspection Authority actively checks online shops for misleading discounts and missing information.
Pickup points and parcel lockers
Zásilkovna (Packeta) operates a dense network of pickup points and lockers and is often the first choice at checkout. PPL, DPD, GLS and Česká pošta handle home delivery, and AlzaBox lockers are common. Offering several delivery options with clear prices and next-day delivery for most addresses is standard in this market.
Heureka and Czech-language search
Many Czech shoppers compare prices and read shop reviews on Heureka before buying, so a product feed and good shop ratings matter. Seznam remains a local search engine alongside Google. A Czech storefront with natural, well-written copy is essential, since English-only stores struggle to earn trust with mainstream buyers.
Payments, delivery and compliance in the Czech Republic
- Credit & debit cards
- GoPay
- Comgate
- Bank transfer buttons
- Apple Pay
- Google Pay
- Cash on delivery (dobírka)
- Zásilkovna (Packeta)
- PPL
- DPD
- GLS
- Česká pošta
- AlzaBox lockers
- GDPR & cookie consent
- IČO & business details on site
- 14-day right of withdrawal
- VAT (21% / 12%) & EU OSS
Shopify agency services across the Czech Republic
Industries we help in the Czech Republic
Working together
Czech time is 4.5 hours behind India in winter and 3.5 hours behind in summer. We book calls for your morning, which falls in our afternoon, and post a written status update before we sign off so you have it by mid-afternoon in Prague.
Time zone: CET / CEST (UTC+1, UTC+2 in summer). Currency: CZK (Kč). Languages: Czech.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can we connect a Shopify store to Heureka?
Yes. We generate a product feed in Heureka’s format, either with a feed app or a custom solution, and map categories and parameters so products appear correctly. We also set up the Heureka “Ověřeno zákazníky” review programme so post-purchase reviews build your shop rating.
How do we offer Zásilkovna pickup points at checkout?
Packeta offers a Shopify integration that lets customers choose a pickup point or locker on a map. We install and test it, set prices by delivery type and make sure shipping labels and tracking work automatically, so your team ships orders without manual data entry.
Should prices be shown in koruna or euros?
For Czech shoppers, koruna. Prices in CZK with VAT included are expected, rounded in a way that looks natural. If you also sell to Slovakia, Shopify Markets can show euro prices there, with Slovak-language content and the right shipping options for each country.
How do calls work with a team in India?
Our afternoon matches your morning, so meetings are held then. We use a shared project board for tasks and approvals and write a daily summary of progress. For launches and campaigns we agree in advance who is available and when, so nothing waits on a reply.
Can you write Czech product content and SEO pages?
We work with Czech-speaking writers and translators and ask your team to review important pages. Keyword research is done in Czech, including the different word forms that Czech grammar creates, so product and category pages match the way people actually search.