Shopify agency for Fijian brands
Shopify stores for Fijian brands selling at home with mobile wallets and local cards, and abroad to visitors and Fijians in New Zealand, Australia and North America.
Shopify experts for Fiji brands
Fiji is one of the largest economies among the Pacific Island nations, with a domestic online market that is growing as more shoppers pay by mobile wallet and bank app. Tourism brings close to a million visitors a year, and Fijian products such as kava, virgin coconut oil skincare, tropical foods, sulu fabrics and handicrafts travel home with them. Large Fijian communities in New Zealand, Australia, the US and Canada also buy products from home, especially kava and food.
BOOST STAR Experts builds Shopify stores for Fijian brands from our team in India. Shopify Payments and Stripe are not available to Fijian businesses, so we combine local bank card gateways and mobile wallets for domestic sales with an export-friendly payment route for overseas buyers. We set up English content with Fijian touches, local and international shipping, and marketing aimed at Fiji shoppers, past visitors and the diaspora.
Selling online in Fiji: what your store needs
M-PAiSA, MyCash and bank cards
Mobile wallets such as Vodafone’s M-PAiSA and Digicel’s MyCash are widely used, alongside debit and credit cards from local banks and bank transfers. Cash on delivery is common for social media orders. Online card acceptance is arranged through a local bank’s merchant gateway, and international sales often run through a partner entity abroad.
VAT, customs and export rules
Fiji’s VAT rate is 15%, and imported stock attracts customs duties that affect pricing. Exports of kava, foods and cosmetics need the right certificates and must meet each destination’s rules: biosecurity in New Zealand and Australia, FDA requirements in the US. Fiji also promotes local products through the Fijian Made programme.
Post Fiji, couriers and sea freight
Post Fiji and local couriers deliver within Viti Levu and Vanua Levu, while outer islands depend on boats and take longer. DHL handles express exports, and sea freight to New Zealand and Australia is used for bulk stock. Diaspora-focused brands often hold stock with a fulfilment partner in Auckland or Sydney.
Visitors and Fijians abroad
Tourists staying around Nadi, Denarau and the Coral Coast discover local brands and often want to reorder after their trip. Fijians in Auckland, Sydney, Brisbane and California buy kava, spices and gifts for family occasions. English works for all audiences, with iTaukei and Fiji Hindi adding warmth for local and diaspora customers.
Payments, delivery and compliance in Fiji
- M-PAiSA
- MyCash
- Local bank card gateways
- Bank transfer
- Cash on delivery
- Cards via partner entity abroad
- Post Fiji
- Local courier services
- DHL Express
- Sea freight to NZ & Australia
- Fulfilment partners in Auckland or Sydney
- VAT (15%)
- Customs duties on imports
- Export certificates for kava & food
- Destination biosecurity rules
Shopify agency services across Fiji
Working together
Fiji is 6.5 hours ahead of India. Our morning arrives during your afternoon, so we hold calls then, and anything we finish later in our day is summarised for you to read first thing the next morning.
Time zone: FJT (UTC+12). Currency: FJD ($). Languages: English, iTaukei (Fijian), Fiji Hindi.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can Fijian customers pay with M-PAiSA or MyCash?
Yes. Where a wallet provider or bank offers an integration, we connect it to Shopify. Otherwise we add mobile wallet payment as a manual method with clear instructions, and orders are confirmed once you receive payment. Local bank card gateways can be added alongside.
Can we sell kava to customers in New Zealand and Australia?
Kava can be sold in both, but each country has specific import and biosecurity rules, and these have changed in recent years. You or your importer confirm current requirements, and we build the store to match, limiting markets and showing clear product information.
Do Shopify Payments or Stripe work in Fiji?
No. Neither serves businesses registered in Fiji. We use local bank merchant gateways and mobile wallets for domestic payments, and for overseas buyers some brands sell through a partner company in New Zealand, Australia or the US that can accept international cards and PayPal.
How can tourists reorder from home?
We set up an international market with prices in NZD, AUD or USD, shipping through a courier or overseas fulfilment partner, and email capture when visitors buy in your shop. Follow-up emails remind them of their trip and make the first online order simple.
How does the time difference with India work?
Fiji is 6.5 hours ahead of India, so your afternoon overlaps with our morning. We hold calls then, keep tasks on a shared board and send written updates so you can review progress at the start of your next day.