Shopify agency for Georgian brands
Shopify stores for Georgian wine makers, artisans and fashion labels, selling to customers in Georgia and to the growing audience abroad that knows Georgian culture.
Shopify experts for Georgia brands
Georgia’s online market is small but growing quickly, led by Tbilisi’s young, mobile-first shoppers and a strong culture of buying through Instagram and Facebook. Delivery apps such as Glovo and Wolt have made fast local delivery familiar. At the same time, Georgian products carry real international appeal: wine made in the ancient qvevri tradition, enamel jewellery, felt and textiles, and a fashion scene that attracts attention well beyond the region.
BOOST STAR Experts helps Georgian brands build Shopify stores for local and international customers. We set up Georgian and English storefronts, work with your bank to connect payments, organise shipping for domestic orders and exports, and support SEO and paid social aimed at both local shoppers and buyers abroad, including the Georgian diaspora and tourists who discovered your products during a visit.
Selling online in Georgia: what your store needs
Bank cards and local gateways
Georgian shoppers mostly pay with Visa and Mastercard cards issued by TBC Bank, Bank of Georgia and other local banks, and Apple Pay and Google Pay are widely used. Card acquiring for online stores is usually provided by these banks. Connecting a local bank gateway to Shopify can require a third-party app, so we confirm the route before building checkout.
VAT, data protection and registration
Georgia’s standard VAT rate is 18%, and businesses register with the Revenue Service once they pass the VAT threshold. A newer personal data protection law sets rules on consent and processing, with a dedicated supervisory authority. Clear returns terms and business details on your site help build trust with cautious buyers.
Local couriers and exports
In Tbilisi, courier companies and delivery apps offer same-day or next-day delivery, while Georgian Post and private couriers cover the regions. For exports, DHL and other express services ship from Tbilisi. Wine and food exports need the right documents, and shipping zones should reflect what each destination country allows.
Georgian script, Russian and English
Georgian has its own alphabet, and a well-written Georgian storefront earns trust with local shoppers. Many customers also use English, and some older shoppers prefer Russian. Social media drives most discovery, so stores work best when connected to Instagram and Facebook shopping and supported by local creators.
Payments, delivery and compliance in Georgia
- Visa & Mastercard (local banks)
- Apple Pay
- Google Pay
- Bank gateways (TBC, Bank of Georgia)
- Cash on delivery
- Local courier companies
- Georgian Post
- Glovo
- Wolt
- DHL Express
- VAT (18%) & Revenue Service registration
- Personal data protection law
- Export documents for wine and food
- Clear returns policy
Shopify agency services across Georgia
Working together
Georgia is just 1.5 hours behind India all year, so our working days almost fully overlap. Calls can be held at almost any point in your day, and questions are usually answered within hours rather than overnight.
Time zone: GET (UTC+4, no daylight saving). Currency: GEL (₾). Languages: Georgian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can we accept Georgian bank cards on Shopify?
Usually yes, through a payment provider or a local bank gateway connected with an app. Not every gateway supports Georgian businesses directly, so we review your bank’s options and set up the most reliable route, keeping cash on delivery available for local customers who prefer it.
Can we sell Georgian wine to customers abroad?
It is possible, but alcohol shipping rules differ by country, and couriers often need special agreements. We set shipping zones that match the rules, add age verification and integrate with your exporter or fulfilment partner. Many wine brands also use Shopify to support importers and distributors abroad.
Should our store be in Georgian or English?
Ideally both. Georgian content builds trust with local shoppers, while English opens the store to tourists, the diaspora and international buyers. Shopify Markets lets you run both versions on one store, with prices in lari for Georgia and other currencies abroad.
How closely do our working hours match?
Very closely. With only 1.5 hours between Tbilisi and India, we can schedule calls almost any time during your working day and respond to questions quickly. Daily updates are shared on a project board, so you can always see what is in progress.
Can you help us move from Instagram orders to a proper store?
Yes. We build a Shopify catalogue from your existing products, connect payments and delivery and link the store to Instagram and Facebook shopping. Customers can still discover you on social media, but orders, stock and customer details are managed in one place.