Shopify agency for Icelandic brands
Shopify stores for Icelandic brands that sell to a small home market and a large audience abroad, from wool and skincare to fish oil and design.
Shopify experts for Iceland brands
Iceland has fewer than 400,000 people, almost all of them online and paying by card, so the domestic market is small but very digital. What makes Icelandic eCommerce interesting is export: wool knitwear, skincare made with local ingredients, fish oil and seafood products, design objects and outdoor clothing all carry a strong origin story. Millions of visitors each year discover these brands in Reykjavik shops and later want to buy them again from home.
BOOST STAR Experts builds and grows Shopify stores for Icelandic brands from our team in India. We set up ISK pricing with Icelandic card processors, Icelandic and English storefronts, domestic delivery through Dropp and Pósturinn and international markets for Europe and North America. Then we handle SEO, paid campaigns aimed at past visitors and new audiences abroad, and email flows that keep tourists buying long after their trip.
Selling online in Iceland: what your store needs
An almost cashless country
Icelanders pay by debit and credit card for nearly everything, and Apple Pay is widely used on phones. Local buy-now-pay-later services such as Netgíró and Pei are popular for larger purchases. Card processing is usually arranged through providers such as Teya or Rapyd, so we confirm which processor and Shopify integration fit your business.
VAT, EEA rules and customs
The standard VAT rate is 24%, with 11% for food, books and some other items. As an EEA member, Iceland applies GDPR through its own data protection act. Iceland is outside the EU customs union, so parcels to and from EU countries go through customs, and shoppers pay import VAT on goods bought abroad.
Dropp, Pósturinn and island logistics
Pósturinn delivers across the country, and Dropp offers home delivery and pickup points that many shoppers prefer. Outside the capital region delivery takes longer and costs more. International orders typically leave by air through Keflavík or by sea with Eimskip or Samskip, so delivery estimates need to be realistic for each destination.
Small market, export ambition
Icelandic shoppers like local brands but also buy heavily from foreign stores, comparing prices including import costs. Most growing brands sell abroad early. An English storefront, prices in EUR, USD or GBP and clear duties information are usually more important for growth than any domestic marketplace, which Iceland largely lacks.
Payments, delivery and compliance in Iceland
- Debit & credit cards
- Apple Pay
- Netgíró
- Pei
- Bank transfer
- PayPal (international buyers)
- Pósturinn (Iceland Post)
- Dropp
- DHL Express
- Eimskip
- Samskip
- VAT (24% / 11%)
- GDPR via Icelandic data protection act
- Customs & import VAT
- EEA consumer rights
Shopify agency services across Iceland
Working together
Iceland is 5.5 hours behind India all year. Our afternoon covers your morning, so calls happen early in your day, and the rest of the work is reported in writing so you can review it in your own time.
Time zone: GMT (UTC+0, no daylight saving). Currency: ISK (kr). Languages: Icelandic.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Which card processors work with Shopify in Iceland?
Iceland is served by processors such as Teya and Rapyd, and the right choice depends on which ones offer a working Shopify integration for your business. We review the available options, set up ISK payments and test the full checkout, including refunds, before launch.
How do we sell to customers in the EU from Iceland?
EU customers receive parcels through customs, so import VAT and possible duties apply. We set up a European market with EUR pricing and show clearly whether taxes are included, which avoids unexpected charges on delivery. Your accountant confirms whether an EU VAT registration such as IOSS suits you.
Can customers choose Dropp pickup points?
Yes. We integrate Dropp so customers choose home delivery or a pickup point at checkout, and labels are created automatically. Pósturinn options can sit alongside it, giving customers outside the capital region a choice that suits where they live.
Should our store be in Icelandic or English?
Both. Icelandic builds trust with local shoppers and helps with local search, while English reaches tourists and international customers. Shopify Markets lets us run both from one store, and we make sure Icelandic characters such as þ and ð display correctly everywhere.
How do calls work with a 5.5-hour time difference?
Your morning falls in our afternoon, so we schedule calls early in your day. We send written updates before we finish and keep tasks on a shared board, so you can review progress at any time.