Shopify agency for Antananarivo brands
Shopify stores for Antananarivo’s spice traders, artisans and fashion brands, serving customers in the capital and buyers across the world.
Shopify development and growth for Antananarivo brands
Antananarivo, or Tana, is Madagascar’s capital and its commercial centre, built across hills in the central highlands. Most exporters, banks and digital businesses are based here, and the city’s markets, from Analakely to the artisan market at La Digue, sell raffia, embroidery, carved wood, semi-precious stones and spices. A young, connected population increasingly shops through Facebook, which is the main social network for discovery.
We work with Antananarivo businesses remotely, with plenty of overlap in working hours. Common projects include export stores for spice and essential oil brands, craft stores telling the story behind each product, MVola and cash on delivery for local customers and French-language content and campaigns aimed at buyers in France and the diaspora.
What Antananarivo brands need from their store
Spice and vanilla exporters
Many exporters based in Tana want to sell directly to consumers. We build stores with grades, origins and recipes, plus wholesale options for restaurants and shops abroad that buy in larger quantities.
Raffia, embroidery and crafts
Artisans sell baskets, bags and embroidered linens. We create product pages that show the maker, materials and techniques, which helps buyers abroad understand the value of handmade work.
Facebook-first local shoppers
Local customers often find brands on Facebook and order by message. We connect the store to Facebook and Instagram shopping and add MVola and cash on delivery, so orders are managed in one place.
Payments, delivery and compliance in Madagascar
- MVola
- Orange Money
- Airtel Money
- International cards via partner gateway
- PayPal (via foreign entity)
- Cash on delivery (local)
- Paositra Malagasy
- DHL Express
- Air freight from Ivato
- Fulfilment partner in France
- TVA (20%)
- Personal data protection law
- Certificates of origin & phytosanitary documents
- Vanilla export regulations
Industries we help in Antananarivo
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Other cities in Madagascar
Frequently asked questions
Can we accept MVola on our Shopify store?
Often through a local payment provider or a manual payment method where customers pay by MVola and enter a reference. We set up the most reliable option available to your business and make sure orders stay pending until payment is confirmed.
Can we sell semi-precious stones and jewellery abroad?
Yes. We add detailed photos, measurements and material information, plus insured shipping for valuable items. Export rules for gemstones should be checked with the authorities, and we keep product descriptions accurate and free of exaggerated claims.
Are you based in Antananarivo?
No. Our team works remotely from India, only 2.5 hours ahead of Antananarivo. We meet by video call during your working day, share tasks on a project board and review every change with you on a staging store before launch.