Shopify agency for Paraguayan brands
Shopify stores for Paraguayan brands: guaraní pricing, local card and wallet payments, courier delivery and Spanish content that speaks to Paraguayan shoppers.
Shopify experts for Paraguay brands
Paraguay’s online market is smaller than its neighbours’, but it is growing as more shoppers pay by card, wallet and QR code. Many sales still begin on Instagram, Facebook or WhatsApp, and paying through cash networks or on delivery remains common. Paraguay is famous for yerba mate, ñandutí lace and leather goods, and Ciudad del Este has long been a retail hub for shoppers from Brazil and Argentina, especially for electronics.
BOOST STAR Experts builds and grows Shopify stores for Paraguayan businesses. We set up guaraní pricing, local card processing, wallets and cash payment options, connect courier and rider delivery and build Spanish-language stores with Guaraní touches where they suit the brand. Then we work on search visibility, Meta and Google campaigns and conversion improvements for a mostly mobile audience.
Selling online in Paraguay: what your store needs
Bancard, wallets and cash networks
Card payments in Paraguay largely run through Bancard, the main local processor, and local gateways such as Pagopar combine cards, wallets and cash options in one checkout. Tigo Money and Billetera Personal are familiar wallets, and payment networks such as Pago Express and Aquí Pago let shoppers pay cash for online orders at nearby points.
IVA, RUC and electronic invoicing
Paraguay’s value-added tax (IVA) is 10% on most goods, with a reduced 5% rate on some basic products. Businesses register for a RUC tax number, and electronic invoicing through the SIFEN system is being rolled out across taxpayers. Consumer protection law (Ley 1334/98) covers information and fair dealing for online sales.
Couriers and city delivery
AEX is a well-known courier for eCommerce deliveries, and many stores in Asunción use motorbike riders for same-day orders. Correo Paraguayo and DHL Express handle postal and international parcels. Delivery times to the Chaco and smaller towns can be much longer, so regional estimates and pickup options help.
Spanish, Guaraní and cross-border shoppers
Spanish is the language of online retail, while Guaraní, an official language spoken by most Paraguayans, adds warmth and identity to campaigns. Prices in guaraníes have many digits, so clear formatting matters. Stores near the borders may also attract Brazilian and Argentine buyers, who need information about prices and import limits.
Payments, delivery and compliance in Paraguay
- Credit & debit cards (Bancard)
- Tigo Money
- Billetera Personal
- Pagopar (gateway)
- Cash networks (Pago Express, Aquí Pago)
- Bank transfer
- AEX
- Motorbike riders (Asunción)
- Correo Paraguayo
- DHL Express
- IVA (10% / 5%)
- RUC tax number & SIFEN e-invoicing
- Consumer protection law (Ley 1334/98)
Shopify agency services across Paraguay
Working together
Paraguay is 8.5 hours behind India. Your early morning overlaps with the end of our working day, so we meet then, and the work we finish overnight is ready when you start.
Time zone: PYT (UTC−3 all year since 2024). Currency: PYG (Guaraní, ₲). Languages: Spanish, Guaraní.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can a Paraguayan Shopify store accept local cards?
Yes, usually through a local gateway that works with Bancard, such as Pagopar, via an integration or payment link. We compare the options available to your business, set up the most reliable one and test card and wallet payments before launch. Cash network payments and transfers can run alongside.
How should prices in guaraníes be displayed?
Guaraní prices are large numbers without decimal places, so we format them with thousands separators and no cents, consistently across product pages, cart, checkout and emails. This small detail makes prices easier to read and avoids confusion at payment.
Can we sell yerba mate internationally?
Yes, many producers do. Food import rules differ by country, so you should confirm requirements for each market. We set up international pricing and shipping or a fulfilment partner abroad, with product pages that explain origin, cut and preparation for buyers new to mate.
Should our store use Guaraní as well as Spanish?
Spanish should be the main store language, since most online searches are in Spanish. Guaraní can work well in brand names, campaign lines and social content, especially for products tied to Paraguayan identity. We can add Guaraní elements without making the store harder to use.
How do you handle the time difference with Paraguay?
We hold calls early in your morning, which is the end of our day, and complete most work while you are offline. You review progress on a staging store when you start work. We have no office in Paraguay and work entirely remotely.