Shopify agency for brands selling in Romania
Shopify stores for Romanian shoppers: ramburs and card payments, locker and courier delivery, correct legal pages and marketing that stands up next to eMAG.
Shopify experts for Romania brands
Romania’s eCommerce market has grown quickly, helped by fast courier networks, parcel lockers on almost every corner in big cities and a young, mobile-first audience. Cash on delivery, known as ramburs, is still chosen for a large share of orders, although card payments keep rising. eMAG dominates as a marketplace, so independent brands win by offering clearer product information, faster answers and a more personal experience.
BOOST STAR Experts builds and grows Shopify stores for Romanian brands and international brands entering Romania. We set up card payments through gateways such as Netopia, PayU or Stripe, cash on delivery rules, Sameday easybox and Fan Courier integrations, Romanian localisation and the ANPC information Romanian law requires. Then we focus on SEO, Google and Meta campaigns and conversion work, measured against orders that are actually delivered and paid.
Selling online in Romania: what your store needs
Ramburs and growing card use
Cash on delivery remains common, especially outside large cities, but cards, Apple Pay and Google Pay are now used widely by younger shoppers. Local gateways such as Netopia Payments, PayU and EuPlătesc, as well as Stripe, process cards. We set limits and confirmation steps on cash on delivery to reduce refused parcels.
VAT, ANPC and e-Factura
The standard VAT rate rose to 21% in August 2025, with a reduced rate of 11% for items such as food. Online stores must show ANPC consumer protection information and links to the EU dispute resolution platform, offer a 14-day withdrawal period and follow GDPR. Romanian businesses also need e-Factura electronic invoicing.
Couriers and easybox lockers
Fan Courier, Sameday, Cargus, DPD and GLS deliver most parcels, usually the next day between major cities. Sameday’s easybox lockers are extremely popular, and many shoppers prefer them to home delivery. We add locker selection at checkout, connect AWB generation to Shopify and show delivery estimates clearly.
Romanian content and eMAG competition
Shoppers expect a fully Romanian store, with diacritics displayed correctly and prices in lei. Many compare prices on eMAG and comparison sites before buying, so brand stores need clear product details, reviews and quick support, often through WhatsApp or phone. Free shipping thresholds and fast delivery promises strongly influence conversion.
Payments, delivery and compliance in Romania
- Cash on delivery (ramburs)
- Credit & debit cards
- Netopia Payments
- PayU
- Stripe
- Apple Pay & Google Pay
- Bank transfer
- Fan Courier
- Sameday & easybox lockers
- Cargus
- DPD Romania
- GLS Romania
- Poșta Română
- VAT (21% / 11%)
- ANPC & SOL information
- GDPR & cookie consent
- 14-day right of withdrawal
- e-Factura invoicing
Shopify agency services across Romania
Working together
Romania is 2.5 hours behind India in summer and 3.5 hours in winter. Your morning overlaps with our early afternoon, which leaves a comfortable window for calls, and we send a written update before our day ends.
Time zone: EET / EEST (UTC+2, UTC+3 in summer). Currency: RON (lei). Languages: Romanian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can we offer cash on delivery without too many refused parcels?
Yes. We add order confirmation by SMS or phone, set limits on cash on delivery for high-value orders or new customers and encourage card payment with small incentives. Tracking refused parcels by region and product helps us adjust rules over time.
Which card payment gateways work for Romanian stores?
Netopia Payments, PayU, EuPlătesc and Stripe all serve Romanian merchants and can be connected to Shopify through apps or direct integrations. We compare fees, payout times and supported methods for your business and set up the one that fits best.
Can customers choose an easybox locker at checkout?
Yes. We integrate Sameday so customers pick their preferred easybox on a map during checkout, and the AWB is generated automatically in Shopify. We can also add Fan Courier or Cargus lockers and pickup points alongside home delivery.
Do you set up the ANPC and legal pages?
Yes. We add the ANPC and SOL pictograms with correct links, terms and conditions, returns and privacy pages, and cookie consent. Your lawyer or accountant should review the final wording, but we make sure every required page and link is in place.
How do calls work with a team in India?
India is a few hours ahead, so your morning meets our afternoon. We schedule calls in that window, keep tasks and decisions on a shared board and send a written summary at the end of our day.