Shopify agency for jewellery brands in India
Shopify stores for Indian gold, diamond, silver and lab-grown jewellery brands that price transparently, show hallmark details and sell through every festive season.
Jewellery eCommerce in India
Jewellery in India is tied to family, festivals and weddings, and gold is seen as both adornment and savings. Shoppers know their karat and expect transparent pricing based on the day’s gold rate, with making charges shown separately. Established jewellery chains and digital-first brands have made online buying normal, from everyday lightweight gold and silver to lab-grown diamonds, many of which are cut and grown in India itself.
BOOST STAR Experts builds Shopify stores for Indian jewellers, from family businesses taking their first steps online to D2C lab-grown and demi-fine brands. We set up gold rate pricing, hallmark details, try-at-home or store pickup options and campaigns for each festive season. Working from India, we share your hours, so price changes and urgent fixes during Dhanteras or wedding season happen immediately.
- Metal & stone selectors
- Ring size guide & sizer
- Engraving & personalisation
- Certificate & hallmark display
- Book-a-consultation flow
- Instalment payment messaging
- Wishlist & drop-a-hint
Selling jewellery online in India
BIS hallmarking and HUID
Hallmarking by the Bureau of Indian Standards is mandatory for gold jewellery in most districts, and each hallmarked piece carries a six-digit HUID code that customers can verify in the BIS CARE app. We show purity, hallmark and HUID details on product pages and invoices, and explain how buyers can check them, which builds trust for first-time online customers.
Gold rate and making charges
Indian buyers expect prices built from gold weight multiplied by the day’s rate for that karat, plus making charges, stone value and 3% GST on gold jewellery. Many compare these figures across jewellers. We connect a daily rate feed, calculate prices automatically and display a clear price breakdown, so your store feels as transparent as a trusted local showroom.
Auspicious days and weddings
Akshaya Tritiya and Dhanteras are among the biggest gold-buying days, Diwali and the wedding season follow, and regional festivals add more peaks. Many customers book pieces in advance. We set up pre-booking with a token amount, rate-lock offers, festive collections and reminder campaigns timed to each auspicious date and region.
Regional styles and gold schemes
Temple jewellery in the south, kundan and polki in Rajasthan and distinctive Bengali designs show how varied demand is across India. Many jewellers also run monthly gold savings schemes. We create regional collections and filters, and can build scheme enrolment and instalment tracking into customer accounts, subject to the scheme rules your business follows.
Our approach for Jewellery stores
Store design
A refined storefront with generous white space, macro photography and short, confident copy. Navigation works by piece type, metal, stone and occasion, with dedicated sections for bridal, gifts and made-to-order, and trust details such as certification and insured delivery visible from the header down.
Product pages
Metal, stone and carat selectors with live price updates and images that change per metal colour, on-hand and on-model photos for scale, 360-degree video, certificate and hallmark details, engraving fields with character limits and an estimated dispatch date for made-to-order pieces.
Collections & search
Filters for metal, purity, stone, shape, price band and occasion, with collections for birthstones, anniversaries and personalised pieces. Search handles terms such as solitaire, eternity band or lab-grown, and shows the matching metal colour in the results grid.
SEO
Collection pages written for searches such as lab-grown diamond engagement rings or gold hoop earrings, buying guides on stones, cuts and metals, product schema with material details, and image optimisation so pieces can rank in Google Images and Shopping.
Conversion (CRO)
Ring size guide with a printable sizer, free resizing messaging, instalment payments shown on the product page, a book-a-consultation option for bridal buyers, live chat for questions before checkout and wishlist sharing so partners can drop a hint.
Marketing & retention
Gifting calendars around Valentine’s Day, Mother’s Day and the festive season with order-by dates, anniversary and birthday reminder flows, care and cleaning emails after delivery and Meta and Google Shopping campaigns that show the exact metal variant.
Payments, delivery and compliance in India
- UPI (Google Pay, PhonePe, Paytm)
- Cash on Delivery
- Debit & credit cards (RuPay, Visa, Mastercard)
- Net banking
- Card EMI & pay later
- Wallets
- Razorpay / PayU / Cashfree gateways
- Shiprocket
- Delhivery
- Blue Dart
- Xpressbees
- DTDC
- India Post
- GST registration & invoicing
- Consumer Protection (E-Commerce) Rules, 2020
- Legal Metrology (Packaged Commodities) Rules
- Digital Personal Data Protection Act, 2023
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can prices on our Shopify store follow the daily gold rate?
Yes. We store each product’s gold weight, karat, stone details and making charge, then update prices automatically from a daily rate source using an app or scheduled script. You can set how making charges are calculated, as a fixed amount or a percentage, and apply rate locks for pre-booked festive orders.
How do you ship high-value jewellery safely within India?
Standard courier aggregators are not designed for high-value jewellery. We connect specialist valuables logistics providers for insured, tamper-proof delivery, add OTP verification at handover and require prepaid payment above a set value. For local customers, store pickup is another option we can set up with real-time stock by location.
Do we need to collect PAN for expensive jewellery orders?
Indian tax rules require PAN details for purchases above a certain value, and cash payments above set limits are restricted. We add a PAN field that appears only when an order crosses your threshold, and validate the format before checkout. Your chartered accountant should confirm the exact limits and reporting that apply to your business.
Can customers try jewellery before buying online?
Some Indian brands offer try-at-home appointments, where a consultant brings selected designs to the customer, or video consultations showing pieces live. We build booking flows for both, collect preferences in advance and link appointments to the customer profile, so follow-ups and purchases are tracked properly.