AI SEO: making your brand easy for AI search to cite
Nobody controls what an AI answer says. What you can control is whether your site is crawlable, clearly structured and worth quoting when these tools look for sources.
AI SEO: what it covers
Search now happens in more places than the classic list of links. Google shows AI Overviews above many results, and people ask ChatGPT, Perplexity, Gemini and Copilot for product recommendations and explanations. These systems pull from web pages they can access and summarize what they find, sometimes with a link to the source. No agency can make an AI tool mention your brand, and anyone who promises that is guessing. What can be improved is how likely your pages are to be retrieved, understood and cited.
Our AI SEO work builds on normal SEO rather than replacing it, because AI search features largely draw on pages that are already well indexed. We check that AI crawlers are not blocked by accident, make your brand and products clear entities through structured data and consistent descriptions, and help you publish original material such as specifications, test results, comparisons and expert answers that other sources do not have. We then track how your brand appears for a fixed set of prompts so you can see change over time.
- robots.txt review for AI crawlers
- Organization and product structured data
- Consistent brand facts across the web
- Original content worth citing
- Answer-first page structure
- Prompt tracking across AI assistants
What AI SEO has to get right
AI crawlers blocked by accident
Firewalls, bot protection settings and copied robots.txt rules sometimes block crawlers such as GPTBot, OAI-SearchBot, PerplexityBot or ClaudeBot without anyone deciding to. If a tool cannot fetch your pages, it cannot cite them. We review your settings and help you make a deliberate choice for each crawler.
A brand that is hard to pin down
AI systems piece together who you are from your site, structured data, business listings, reviews and mentions elsewhere. When your name, product names, founding details or descriptions differ from place to place, the picture gets blurry and your brand is less likely to be described accurately or recommended with confidence.
Content that adds nothing new
Pages that restate what every other site says give an AI answer no reason to use them as a source. Original data, first-hand product testing, clear specifications and direct answers from people with real experience are far more likely to be quoted than generic articles written to fill a keyword gap.
Our AI SEO services
AI crawler access
We audit robots.txt, CDN and firewall rules, then document which AI and search crawlers can reach the site, based on what you decide to allow.
Entity structured data
Organization, Product and Person markup with sameAs links to your official profiles, so machines can connect your brand to the right facts.
Answer-first content
Pages restructured so each section opens with a clear, direct answer, followed by detail, tables and examples that are easy to extract and quote.
Original information
We help you turn product knowledge, customer insight and testing into content other sites do not have, which gives AI tools a reason to cite you.
Brand consistency
We align brand and product descriptions across your site, Google Business Profile, marketplaces and directories, and find places where your facts are wrong.
AI visibility tracking
Each month we run a fixed set of buyer prompts in ChatGPT, Perplexity and Gemini, check AI Overviews for matching searches, and record how your brand appears.
How we work
SEO Audit & Research
We analyse your website, competitors and keyword landscape.
Strategy Development
We create a structured SEO roadmap aligned with your business goals.
Optimisation Implementation
We implement technical fixes and on-page improvements.
Content & Authority Growth
We strengthen visibility through strategic content planning and appropriate authority-building activities.
Monitoring & Reporting
We track rankings, traffic and performance metrics regularly.
Related SEO services
Frequently asked questions
Can you get my brand into ChatGPT answers?
No one can promise that, because AI tools decide their own answers and change how they work often. What we can do is remove the barriers that stop them using your site and make your content clearer, more original and better structured, which improves the odds of being cited over time.
Is AI SEO different from normal SEO?
Mostly it extends normal SEO rather than replacing it. Google AI Overviews draw on pages in the Google index, and other assistants use search indexes and their own crawlers. Strong technical SEO, clear content and a credible brand still matter most, with extra attention on structure, entities and crawler access.
Should I block AI crawlers?
It is a business decision, and there is no single right answer. Blocking crawlers used for AI search can remove you from those answers, while blocking crawlers used for model training has different trade-offs. We explain what each crawler does, such as GPTBot versus OAI-SearchBot, and set robots.txt rules to match your choice.
How do you measure AI search visibility?
We track a fixed list of prompts and searches your buyers are likely to use, check them monthly across the main AI tools, and record mentions, citations and links to your site. We also watch referral traffic from AI tools in GA4. The numbers are directional, since answers vary between sessions.