Off-page SEO built on links and mentions you actually earn
Digital PR, editorial outreach and brand mention work that builds authority in ways that respect Google spam policies and make sense to real readers.
Off-page SEO: what it covers
Links from other websites remain one of the ways search engines judge whether a site is trusted and worth ranking. Not all links count equally. A mention in a respected trade magazine or a local newspaper carries far more weight than hundreds of links from directories and article farms, and paid or manipulative links can lead to a manual action in Search Console. The challenge is earning links that real editors choose to give.
Our off-page SEO focuses on digital PR and relationship-based outreach. We look for stories in your data, products and expertise that journalists and bloggers find useful, pitch them to relevant publications, and follow up with people who already mention your brand without linking. We also review your existing backlink profile for risks. We do not buy links, rent private blog networks or join link exchanges, because the short-term gain is not worth the risk to your site.
- Backlink profile review and risk check
- Competitor link gap analysis
- Digital PR campaign ideas and pitching
- Unlinked brand mention outreach
- Broken link and resource page outreach
- Monthly log of every link and mention
What Off-page SEO has to get right
A thin or risky link profile
Some sites have almost no links from relevant sources, while others carry a history of cheap directory submissions, comment spam or paid placements from earlier agencies. Both hold rankings back. We review what exists, separate harmless noise from real risk, and plan where new authority should come from.
Nothing worth linking to
Outreach fails when the page you pitch offers nothing new. Editors link to original data, expert comment, useful tools, strong visuals and genuinely helpful guides. We often start by creating one asset worth covering, rather than sending generic emails to hundreds of sites.
Mentions without links
Brands are often written about in reviews, round-ups and news pieces without a link back. These unlinked mentions are among the easiest opportunities, because the writer already knows the brand. A polite request with a useful page to link to often gets a positive answer.
Our Off-page SEO services
Backlink audit
A review of your existing links in Ahrefs, Semrush and Search Console, identifying risky patterns and the most valuable links to protect.
Digital PR campaigns
Data stories, surveys, expert commentary and newsworthy angles pitched to journalists and editors who cover your industry.
Editorial outreach
Personal outreach to bloggers, reviewers and publications that cover your products or topics, with useful pages for them to reference.
Unlinked mention recovery
Monitoring for brand mentions without a link, followed by friendly requests to the authors to add one where it helps their readers.
Broken link replacement
Finding broken links on relevant sites that point to dead resources, and offering your equivalent page as a replacement.
Toxic link handling
Clear advice on when to ignore bad links and, in the rare cases where it is needed, how to use the disavow tool carefully.
How we work
SEO Audit & Research
We analyse your website, competitors and keyword landscape.
Strategy Development
We create a structured SEO roadmap aligned with your business goals.
Optimisation Implementation
We implement technical fixes and on-page improvements.
Content & Authority Growth
We strengthen visibility through strategic content planning and appropriate authority-building activities.
Monitoring & Reporting
We track rankings, traffic and performance metrics regularly.
Related SEO services
Frequently asked questions
Do backlinks still matter for SEO?
Yes, links from relevant, trusted websites still help search engines judge authority, though they work alongside content quality and relevance rather than above them. A few strong editorial links usually do more than many weak ones. Links also send referral visitors and build brand awareness, which helps beyond rankings.
Do you buy links?
No. Buying or selling links that pass ranking credit breaks Google spam policies, and sites caught doing it can lose rankings or receive a manual action. We earn links through digital PR, outreach and content worth citing. Sponsored placements are fine for exposure, as long as the links are marked sponsored or nofollow.
How many links will you build each month?
We do not sell links by quantity, because a monthly number encourages low-quality placements. Results vary with the campaign and how newsworthy the story is. We agree on campaigns and outreach targets in advance and log every link and mention earned, so you can see exactly what the work produced.
Should I use the disavow tool?
Usually not. Google says most sites never need it, because its systems already ignore most spammy links. Disavowing makes sense mainly when you have a manual action for unnatural links, or know of a large set of paid or manipulative links pointing to the site. Used wrongly, it can discard helpful links.