SEO audits that end with a clear list of what to fix first
A 120-point review of your technical setup, content, links and competitors, written in plain English and ranked by impact, so you know where to start.
SEO audit: what it covers
An SEO audit is the starting point for almost every project, but many audits are hard to use: a long export from a crawling tool with hundreds of warnings and no sense of which ones matter. A useful audit explains what is wrong, why it matters for your business, which pages are affected and what to do about it, in order of impact and effort. It should also say what is working, so nobody breaks it by accident.
Our free 120-point SEO audit covers technical health, indexing, site structure, on-page elements, content quality, structured data, page speed, backlinks and how you compare with your main search competitors. We combine crawl data with your Search Console and analytics data, then review the findings by hand. You get a written report and a call in your business hours to walk through it. There is no obligation to hire us afterward, and the action plan is yours to use with any team.
- 120-point technical and content review
- Search Console and analytics review
- Competitor and keyword gap comparison
- Backlink profile and penalty check
- Findings ranked by impact and effort
- Walkthrough call in your business hours
What SEO audit SEO has to get right
Unexplained traffic drops
Organic traffic falls and nobody knows why. It could be a core update, a technical error after a release, lost links, a competitor improving, or seasonal demand. An audit checks each possibility against dates in Search Console and analytics, which narrows the cause down to something you can act on.
Too many warnings, no priorities
SEO tools flag every missing alt tag and long title alongside problems that keep hundreds of pages out of the index. Teams either fix the easy items that make no difference or give up. We separate critical issues from minor ones and estimate the effort each fix needs.
Risk before a redesign or migration
A new theme, platform or domain can wipe out years of rankings if URLs, redirects, metadata and content are not carried over properly. Auditing before the change records what currently ranks and earns traffic, which becomes the checklist for a safe launch.
Our SEO audit services
Technical review
Crawlability, indexing, status codes, redirects, canonicals, sitemaps, robots.txt, mobile usability and JavaScript rendering, checked across the full site.
On-page and content review
Titles, headings, thin and duplicate content, cannibalization, internal links and how well key pages match their target searches.
Speed and Core Web Vitals
Field data from Search Console and lab tests on key templates, with the specific causes of slow or unstable pages.
Backlink and penalty check
Link profile quality, risky patterns, and any manual actions or security issues reported in Search Console.
Competitor benchmark
A comparison with three to five search competitors on keywords, content coverage, site structure and authority.
Prioritized action plan
Every finding ranked by impact and effort, with the affected URLs and a clear fix, ready for your team or ours.
How we work
SEO Audit & Research
We analyse your website, competitors and keyword landscape.
Strategy Development
We create a structured SEO roadmap aligned with your business goals.
Optimisation Implementation
We implement technical fixes and on-page improvements.
Content & Authority Growth
We strengthen visibility through strategic content planning and appropriate authority-building activities.
Monitoring & Reporting
We track rankings, traffic and performance metrics regularly.
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Frequently asked questions
Is the SEO audit really free?
Yes, the 120-point audit is free and comes with no obligation. We offer it because it is the clearest way to show how we work and what your site needs. If you decide to work with us afterward, the audit becomes the basis of the plan, but you are free to use it with any team.
What do you need from us for the audit?
Your website address and, ideally, read access to Google Search Console and Google Analytics. Those accounts show real search and traffic data that no outside tool can see. Platform access is not needed for the audit itself. A short note on your goals and main competitors also helps us focus.
How long does an SEO audit take?
For most sites, the audit is delivered within about a week of receiving access. Very large sites, multi-country setups or sites with a complex migration history can take longer, and we tell you the expected date at the start. The walkthrough call is scheduled once you have had time to read it.
What happens after the audit?
You can take the action plan and implement it yourself or with your own developers. If you prefer us to do it, we propose a monthly scope based on the highest-impact findings. Since we also do Shopify development, CRO and migrations, most fixes can be handled by our own team.