Ecommerce SEO for stores with large and growing catalogs
Category pages that match real buying searches, product pages ready for rich results, and filters that help shoppers without flooding Google with near-identical URLs.
Ecommerce SEO: what it covers
Ecommerce sites face SEO problems that blogs and brochure sites never meet. A catalog of a few thousand products, each with sizes and colors, can produce tens of thousands of URLs once filters, sorting and pagination are added. Products go out of stock, ranges are discontinued, and seasonal categories appear and disappear. The pages that usually win buying searches are category pages, yet they often get the least attention because they look like templates rather than content.
We work on ecommerce SEO for brands on Shopify, WooCommerce, Magento, BigCommerce and custom builds. The work starts with a keyword map that ties every important search to one category or product page, then moves to structure, internal links and copy. We also check structured data and Merchant Center feeds so products are eligible for richer results and free listings. Because our team also does development and conversion work, every recommendation comes with a practical way to ship it.
- Keyword map for categories and products
- Faceted navigation and filter URL rules
- Category page copy and internal links
- Product schema and Merchant Center checks
- Out-of-stock and discontinued product rules
- Monthly reporting on organic revenue
What Ecommerce SEO has to get right
Filter and sort URLs
Filters for size, color, price and brand are useful for shoppers but can create endless parameter combinations. If every combination is crawlable, search engines spend their time on near-duplicates. We decide which filtered views deserve their own indexable page, because people search for them, and keep the rest out of the index.
Discontinued products
When a product is removed, its page often turns into a 404 and loses the links and rankings it built. The right choice depends on the case: keep the page with alternatives if the item may return, redirect to the closest replacement, or let it go when nothing similar exists.
Category pages that do not rank
Shoppers searching for a type of product want choice, so Google often ranks category pages for those searches. A category with a vague name, no introduction and no links from related pages struggles against competitors who treat these pages as real landing pages with helpful buying guidance.
Our Ecommerce SEO services
Catalog keyword research
We group searches by intent and match each group to a category, subcategory or product, so pages stop competing with each other for the same terms.
Faceted navigation rules
We set which filter combinations get indexable URLs and which use canonical tags, noindex or robots rules, based on search demand rather than guesswork.
Category structure
A shallow, logical hierarchy with breadcrumbs, so important categories are a few clicks from the homepage and pass link signals down to products.
Product content
Unique product descriptions, specification tables and image alt text, replacing manufacturer copy that appears word for word on dozens of other sites.
Product schema and feeds
Product, Offer, review and shipping details in structured data, kept in line with your Merchant Center feed so prices and availability match.
Organic revenue reporting
Reports that connect Search Console clicks with GA4 revenue by landing page, so you see which categories bring sales and not only traffic.
How we work
SEO Audit & Research
We analyse your website, competitors and keyword landscape.
Strategy Development
We create a structured SEO roadmap aligned with your business goals.
Optimisation Implementation
We implement technical fixes and on-page improvements.
Content & Authority Growth
We strengthen visibility through strategic content planning and appropriate authority-building activities.
Monitoring & Reporting
We track rankings, traffic and performance metrics regularly.
Related SEO services
Frequently asked questions
What is the difference between ecommerce SEO and regular SEO?
Ecommerce SEO focuses on category and product pages rather than articles. It deals with problems specific to online stores, such as filter URLs, out-of-stock products, duplicate manufacturer descriptions, product structured data and feeds. The goal is visibility for searches where people are ready to compare and buy.
Should category pages have text on them?
Yes, most category pages benefit from a short, useful introduction and sometimes a longer guide lower on the page. The text should help shoppers choose, for example by explaining materials, sizes or use cases. Long blocks of keyword-filled text above the products help nobody and push the products down.
How do you handle out-of-stock products?
It depends on whether the product is coming back. Temporarily unavailable items usually stay live with clear availability and links to alternatives. Permanently discontinued items are redirected to the closest replacement or category when one exists. We set a rule for each case so your team handles them the same way.
Which ecommerce platforms do you work with?
We work with Shopify most often, as a Shopify Partner agency, and also with WooCommerce, Magento, BigCommerce and custom-built stores. The principles stay the same across platforms, but each has its own URL patterns, settings and limits, so the fixes are adapted to the platform you use.