Technical SEO services for sites Google can crawl and trust
We find what stops search engines crawling, rendering and indexing your pages, then fix it in the code, the server settings or the CMS rather than leaving you with a report.
Technical SEO: what it covers
Good content does not rank if search engines cannot reach it, render it or decide which version to index. Technical problems are often invisible to the people running a site: a staging noindex tag that went live, a redirect chain after a redesign, product pages that only load their content through JavaScript, or thousands of parameter URLs eating into crawl time. Search Console usually hints at these problems in its Page indexing report, but the cause is rarely obvious from there.
Our technical SEO work combines crawls with tools such as Screaming Frog, Search Console data, PageSpeed Insights and, for larger sites, server log analysis to see how Googlebot actually spends its time. Each finding comes with a severity, the pages affected and a specific fix. Because our team includes developers who build Shopify and custom sites, we can implement most fixes directly or work alongside your own engineers through tickets they can act on.
- Full site crawl and indexation review
- Canonical, redirect and status code fixes
- XML sitemap and robots.txt configuration
- Core Web Vitals: LCP, INP and CLS
- JavaScript rendering checks
- Server log analysis for large sites
What Technical SEO has to get right
Pages crawled but not indexed
Search Console often lists pages as crawled or discovered but not indexed. The reasons vary: weak or duplicate content, poor internal linking, conflicting canonical tags, or simply too many low-value URLs competing for attention. We work out which pages should be indexed, why they are not, and what will change that.
Content that depends on JavaScript
When product details, prices or links appear only after JavaScript runs, search engines have to render the page to see them, and that step can be delayed or fail. We compare the raw HTML with the rendered page and recommend server-side rendering or other changes where key content is missing.
Slow pages on real devices
Lab tests on a fast laptop can hide what customers experience on mid-range phones. Core Web Vitals in Search Console come from real Chrome users, so heavy images, render-blocking scripts and layout shifts from late-loading banners show up there first. We fix the causes, not just the score.
Our Technical SEO services
Crawl and index audit
A full crawl compared with sitemaps and Search Console data to find orphan pages, blocked resources, noindex mistakes and pages missing from the index.
Redirects and canonicals
We remove redirect chains and loops, fix internal links that point to redirected URLs, and make canonical tags agree with sitemaps and hreflang.
Core Web Vitals work
Image sizing and formats, font loading, script deferral and layout stability fixes, measured against field data rather than one lab score.
JavaScript SEO
Rendering checks with the URL Inspection tool, plus guidance on server-side rendering and lazy loading so key content and links are in the HTML.
Log file analysis
For larger sites we read server logs to see which URLs Googlebot requests, how often, and where crawl activity is wasted on pages that do not matter.
Structured data
Valid JSON-LD for products, articles, organizations and breadcrumbs, tested and then monitored through the Search Console enhancement reports.
How we work
SEO Audit & Research
We analyse your website, competitors and keyword landscape.
Strategy Development
We create a structured SEO roadmap aligned with your business goals.
Optimisation Implementation
We implement technical fixes and on-page improvements.
Content & Authority Growth
We strengthen visibility through strategic content planning and appropriate authority-building activities.
Monitoring & Reporting
We track rankings, traffic and performance metrics regularly.
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Frequently asked questions
What does technical SEO include?
Technical SEO covers everything that affects how search engines crawl, render and index a site: structure, status codes, redirects, canonical tags, sitemaps, robots.txt, page speed, mobile usability, JavaScript rendering, structured data and security. It does not cover writing content, though it often reveals content problems such as duplicates.
Do Core Web Vitals affect rankings?
Yes, but modestly. Core Web Vitals are part of the page experience signals Google uses, and relevance and content quality matter much more. Fixing them is still worthwhile because slow, jumpy pages lose visitors and sales whatever their rankings, and the same fixes often make the site easier to crawl.
Can you implement the fixes or only recommend them?
We can implement most of them. Our team builds Shopify and custom sites, so theme edits, redirects, structured data and speed work are usually done by us. On platforms where your own developers own the code, we write tickets with the affected URLs, the fix and how to test it.
How often should a technical SEO audit be done?
A full technical audit once or twice a year suits most sites, with lighter monthly checks in between. Run one before and after any redesign, platform migration or large catalog change, because those are the moments when indexing problems usually appear. Large sites benefit from continuous crawl monitoring.