Shopify agency for brands selling in and from Colombia
Shopify stores for Colombian brands and shoppers: PSE and wallet payments, cash on delivery, national courier integrations and marketing that reaches buyers at home and abroad.
Shopify experts for Colombia brands
Colombia is one of Latin America’s fastest-growing online markets, led by Bogotá and Medellín but reaching shoppers in dozens of cities. Mercado Libre, Falabella and Rappi have taught customers to buy online, yet many still prefer to pay by bank transfer through PSE, with a digital wallet or in cash when the parcel arrives. Colombian fashion, swimwear, shapewear, coffee and beauty brands also sell strongly to the United States and Europe.
BOOST STAR Experts builds and grows Shopify stores for Colombian brands selling at home and abroad. Because Shopify Payments is not available in Colombia, we connect local gateways that support PSE, cards and wallets, set up cash on delivery where it fits, and integrate national couriers. Then we focus on Spanish-language SEO, Meta and Google campaigns and conversion work, with export storefronts for the US and Europe when you are ready.
Selling online in Colombia: what your store needs
PSE, wallets and cash on delivery
PSE bank transfers are one of the most used online payment methods in Colombia, alongside cards, the Nequi and Daviplata wallets and cash payment points such as Efecty. Cash on delivery (contraentrega) is still common outside the big cities. Shopify Payments is not offered here, so stores use gateways such as Mercado Pago, PayU, Wompi or ePayco.
IVA, e-invoicing and consumer rights
The general IVA rate is 19%, with a reduced 5% rate and exemptions for some goods. Sellers must issue electronic invoices through the DIAN system. The Consumer Statute (Law 1480 of 2011) gives online buyers a five-business-day right of withdrawal and the right to request a payment reversal, and Law 1581 of 2012 protects personal data.
National couriers and regional delivery
Servientrega, Coordinadora, Interrapidísimo, Envía and the national post 4-72 deliver most online orders. Delivery inside Bogotá or Medellín can be next day, while towns in other regions take longer because of the mountainous geography. Many couriers handle cash on delivery collection, which helps stores sell beyond the main cities.
Mobile shoppers and WhatsApp
Most Colombian shoppers browse on phones, discover brands on Instagram and TikTok and ask questions on WhatsApp before buying. Stores convert better when WhatsApp support is visible, prices include IVA and shipping costs are shown early. Instalment payments by card and buy-now-pay-later options such as Addi help with higher-priced items.
Payments, delivery and compliance in Colombia
- PSE bank transfer
- Credit & debit cards
- Nequi
- Daviplata
- Cash on delivery (contraentrega)
- Efecty cash payments
- Addi (buy now, pay later)
- Servientrega
- Coordinadora
- Interrapidísimo
- Envía
- 4-72 (national post)
- IVA (19% / 5%)
- DIAN electronic invoicing
- Consumer Statute (Law 1480): right of withdrawal
- Data protection (Law 1581 of 2012)
Shopify agency services across Colombia
Working together
Colombia is 10.5 hours behind India, so working hours barely overlap. We hold calls at the start of your day, which is our evening, then work through your night so changes are ready for review when you wake up.
Time zone: COT (UTC−5, no daylight saving). Currency: COP ($). Languages: Spanish.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Is Shopify Payments available in Colombia?
No. Colombian stores use third-party gateways instead. We compare options such as Mercado Pago, PayU, Wompi and ePayco on fees, supported methods and payout times, then connect the one that suits you, making sure PSE, cards and wallets all work smoothly at checkout.
Can we offer cash on delivery on Shopify in Colombia?
Yes. We set up cash on delivery as a payment option and connect it with a courier that collects payment on delivery. We also add rules to limit it by order value or region and confirmation messages by WhatsApp, which reduce refused parcels and fake orders.
Can you connect our store to Servientrega or Coordinadora?
Yes. We use courier apps or shipping platforms that connect Shopify with Colombian carriers, so labels, tracking numbers and delivery updates are created automatically. Rates at checkout can reflect the destination city, which keeps shipping costs fair for customers in remote regions.
Can a Colombian brand sell to the United States from Shopify?
Yes. Many Colombian fashion, swimwear and coffee brands do. We set up a US market with dollar pricing, English copy, international shipping through couriers such as DHL or FedEx and duty information, plus a payment option that accepts foreign cards alongside your local gateway.
How do you manage the time difference with Colombia?
We are 10.5 hours ahead, so we book calls for early in your day, when it is evening in India. Our team then works while you sleep, and each morning you find changes on a staging store and a written summary waiting for your feedback.