Shopify agency for brands selling in Hungary
Shopify stores for Hungarian shoppers: forint pricing, parcel locker delivery, cash on delivery where it still counts and Hungarian storefronts that rank and convert.
Shopify experts for Hungary brands
Hungary’s online shoppers are practical and well informed. They compare prices on Árukereső, buy from eMAG and Alza, and expect cheap, flexible delivery, often to a parcel locker on the way home. Card payments have grown quickly, but cash on delivery remains a habit for many households. The Hungarian language is unlike any neighbour’s, so stores that rely on English or poor translation struggle to win trust or search rankings.
BOOST STAR Experts builds and grows Shopify stores for Hungarian brands and for foreign brands entering Hungary. We set up forint pricing, local payment options, parcel locker and courier integrations and invoicing apps that report to the tax authority, then work on Hungarian SEO, paid campaigns and conversion. For Hungarian food, porcelain and cosmetics brands, we also build export storefronts for customers across the EU.
Selling online in Hungary: what your store needs
Cards, local gateways and cash on delivery
Bank cards are now the most common way to pay online, often processed through Hungarian gateways such as SimplePay or Barion, with Apple Pay and Google Pay rising fast. Cash on delivery (utánvét) is still chosen by a meaningful share of shoppers, especially outside Budapest, so many stores keep it with a small fee to cover courier costs.
27% VAT and real-time invoicing
Hungary has the EU’s highest standard VAT rate at 27%, with reduced rates of 18% and 5% for certain foods, books and other items. Invoices must be reported to the tax authority (NAV) in real time through its Online Számla system, so Shopify stores need an invoicing app that connects to it. GDPR and EU consumer law also apply.
Parcel lockers and couriers
Parcel lockers are hugely popular, with Foxpost, MPL (Magyar Posta), Packeta and GLS running large networks. GLS, DPD, MPL and Express One handle home delivery. Offering locker delivery at a low price, with the shopper choosing a location at checkout, is one of the most effective ways to lift conversion in Hungary.
Hungarian-language trust signals
Shoppers want a store fully in Hungarian, from product pages to emails and invoices. Price comparison sites drive a lot of traffic, so accurate product feeds and competitive delivery costs matter. Reviews, clear return terms within the 14-day withdrawal period and visible company details help new brands stand out against established local retailers.
Payments, delivery and compliance in Hungary
- Bank cards (via SimplePay, Barion or similar)
- Cash on delivery (utánvét)
- Apple Pay
- Google Pay
- PayPal
- Bank transfer
- Foxpost parcel lockers
- MPL (Magyar Posta)
- GLS
- DPD
- Packeta
- Express One
- VAT (27% / 18% / 5%) & EU OSS
- NAV Online Számla invoice reporting
- GDPR & cookie consent
- 14-day right of withdrawal
Shopify agency services across Hungary
Working together
Hungary is 4.5 hours behind India in winter and 3.5 hours behind during summer time. Calls fit comfortably into your morning, which is our afternoon, and a written recap of the day lands with you around lunchtime.
Time zone: CET / CEST (UTC+1, UTC+2 in summer). Currency: HUF (Ft). Languages: Hungarian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can Shopify issue invoices that meet Hungarian NAV rules?
Yes, through an invoicing app that connects Shopify to a Hungarian invoicing service, which then reports each invoice to NAV automatically. We set this up, test it with real orders and make sure invoices show the right VAT rates, company details and buyer information for both consumers and business customers.
Should we still offer cash on delivery?
For most Hungarian stores, yes. Many shoppers, especially older ones and those outside Budapest, still prefer to pay on delivery. We usually keep it alongside card payments, add a small handling fee and use confirmation messages to reduce parcels that are refused at the door.
Can customers choose a Foxpost or Packeta locker at checkout?
Yes. We add a locker selector to checkout through a delivery app, so customers pick a location on a map and the label is created automatically. Showing locker delivery as the cheapest option often encourages shoppers who are on the fence to complete their order.
Can a Hungarian brand sell across the EU from Shopify?
Yes. Shopify Markets lets you add euro pricing, German, English or other languages and shipping to EU countries. We set up OSS VAT, local payment methods where needed and hreflang, so a Hungarian food, porcelain or cosmetics brand can reach customers in Austria, Germany and beyond.
How do you work with Hungarian clients from India?
We book calls in your morning, which is afternoon for us, and keep every task on a shared project board. A written update goes out at the end of our day, and launches are planned in advance so our team is online at the moments that matter to you.