Shopify agency for Tokyo brands
Shopify stores for Tokyo’s fashion, beauty and lifestyle brands, built for quick drops, detailed product pages and shoppers who notice every detail.
Shopify development and growth for Tokyo brands
Tokyo is the centre of Japanese consumer trends. Streetwear and select shops in Harajuku and Shibuya, cosmetics brands launched through department stores and social media, and character and collaboration goods all move quickly here. Many Tokyo brands sell through their own store, Zozotown or Rakuten, and pop-up shops at the same time, so stock, launches and customer data need to stay connected across channels.
We work with Tokyo brands remotely, with calls in your afternoon and every change reviewed on a staging store. Common projects include limited drops with queues and waitlists, collaboration and character merchandise stores, Shopify POS for pop-ups, LINE-friendly campaigns and Japanese SEO structures, created alongside your copywriters so the language reads naturally.
What Tokyo brands need from their store
Limited drops and collaborations
Collaboration items and limited releases can sell out in minutes. We build launch pages, lottery or waitlist entry, purchase limits and bot protection so loyal customers have a fair chance to buy.
Pop-ups and online together
Tokyo brands often run pop-up shops in department stores or Harajuku spaces. We set up Shopify POS so pop-up and online stock, sales and customer profiles stay in one system.
Beauty with full detail
Cosmetics shoppers expect full ingredient lists, texture photos and shade comparisons. We structure this with metafields and swatches, and present required labelling information clearly for each product.
Payments, delivery and compliance in Japan
- Shopify Payments (cards incl. JCB)
- Konbini payment
- PayPay
- Amazon Pay
- Rakuten Pay
- Bank transfer
- Cash on delivery
- Yamato Transport
- Sagawa Express
- Japan Post (Yu-Pack, Yu-Packet)
- Nekopos small parcels
- 3PL fulfilment warehouses
- Tokushoho disclosure page
- Consumption tax (10% / 8%)
- Qualified invoice system
- APPI personal data law
- Premiums and Representations Act
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Other cities in Japan
Frequently asked questions
Do you have an office in Tokyo?
No. Our team works remotely from India and supports Tokyo brands with calls in your afternoon, a shared project board and staging stores for approvals. Written updates are ready each morning in Japan.
Can you run a lottery-style launch for a limited item?
Yes. We set up entry forms or an app that collects applications, selects winners and sends purchase links, so the item is not lost to fast bots. Purchase limits and account checks add further protection.
Can Shopify connect to Zozotown or Rakuten?
Connections are possible through third-party integration services that sync products, stock and orders. We assess which tools suit your catalogue and set them up so marketplace and brand store stock stay accurate.