Shopify agency for brands selling in Portugal
Shopify stores for Portuguese brands and shoppers: MB WAY and Multibanco at checkout, CTT and courier delivery, and growth marketing that reaches Europe.
Shopify experts for Portugal brands
Portugal’s online market has grown steadily, and its brands punch above their weight abroad. The country is a major maker of quality footwear and textiles, produces around half of the world’s cork and some of Europe’s best-known wines, and many of these makers now sell direct. Local shoppers have their own habits, built around MB WAY and Multibanco payments, and expect a store written in European Portuguese rather than Brazilian.
BOOST STAR Experts builds and grows Shopify stores for Portuguese brands at home and abroad, and for international brands entering Portugal. We set up local payments, CTT and courier integrations, the legal pages and complaints book Portuguese law requires, and Shopify Markets for selling to Spain, France and the rest of the EU. Then we focus on SEO, paid campaigns and conversion work to turn export potential into steady online sales.
Selling online in Portugal: what your store needs
MB WAY and Multibanco
MB WAY, the mobile payment app linked to Portuguese bank accounts, is the payment many local shoppers reach for first. Multibanco references, paid at an ATM or in online banking, remain common too. Cards and PayPal complete the picture. Shopify Payments is available in Portugal, and we add MB WAY and Multibanco through a provider that supports them.
IVA, invoicing and the complaints book
Standard VAT (IVA) on the mainland is 23%, with reduced rates of 13% and 6%, and lower rates in Madeira and the Azores. Invoices must follow Portuguese certified invoicing rules and include the buyer’s NIF on request. Online sellers must also link to the electronic complaints book (Livro de Reclamações) and follow GDPR and EU consumer law.
CTT, couriers and pickup points
CTT, the national post, delivers most parcels and runs a wide network of post offices and lockers. DPD, GLS, SEUR and DHL serve businesses that need faster or tracked delivery. Many shoppers like pickup points, and island deliveries to Madeira and the Azores take longer and cost more, so shipping rates need to reflect that.
European Portuguese and price awareness
Shoppers notice immediately when copy uses Brazilian Portuguese, so localisation matters. Portuguese consumers are careful with money and compare prices on KuantoKusta and marketplaces such as Worten and Amazon Spain. Free shipping thresholds, clear return policies and payment in instalments help, and visible reviews reassure customers trying a new brand.
Payments, delivery and compliance in Portugal
- MB WAY
- Multibanco references
- Credit & debit cards
- PayPal
- Apple Pay
- Google Pay
- CTT
- DPD
- GLS
- SEUR
- DHL
- Lockers & pickup points
- GDPR & cookie consent
- IVA (23% / 13% / 6%) & EU OSS
- Livro de Reclamações (complaints book)
- Certified invoicing
Shopify agency services across Portugal
Working together
Mainland Portugal is 5.5 hours behind India in winter and 4.5 hours behind in summer. Our afternoon meets your morning for calls, and the day’s progress notes are written up before you have finished your first coffee.
Time zone: WET / WEST (UTC+0, UTC+1 in summer). Currency: EUR (€). Languages: Portuguese.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can Portuguese shoppers pay with MB WAY on Shopify?
Yes. MB WAY and Multibanco can be added through a payment provider that supports them, and we test both on mobile and desktop. We show them prominently at checkout, since many Portuguese shoppers trust these methods more than entering card details on a site they have not used before.
Do we need to show the electronic complaints book?
Yes. Businesses selling to consumers in Portugal must give access to the Livro de Reclamações, including online. We add a visible link in the footer and on contact pages, alongside your legal details, terms and dispute resolution information, so the store meets local expectations.
Can you translate our store into European Portuguese?
We set up the language structure, menus and checkout in Portuguese and work with native European Portuguese writers or your team on product copy. Machine translation tends to drift towards Brazilian spelling and vocabulary, which local shoppers notice, so we always have the final copy reviewed.
Can a Portuguese brand sell to the rest of Europe from Shopify?
Yes. Shopify Markets lets you add Spain, France, Germany and other countries with local languages, currencies and shipping. We set up EU VAT through the OSS scheme, local payment methods such as iDEAL or Bancontact where relevant and hreflang so each version ranks properly.
How do you work with Portuguese clients from India?
Calls are held in your morning, which falls in our afternoon, and every task is tracked on a shared project board. You receive a written update each day, and we plan launches in advance so the right people on our side are available at the key moments.