Shopify agency for Dakar brands
Shopify stores for Dakar’s fashion designers, wax-print labels, beauty and food brands, selling across the city and to Senegalese customers abroad.
Shopify development and growth for Dakar brands
Dakar sits at the western tip of Africa and is Senegal’s political, commercial and creative capital. Its tailors and designers are known across West Africa, Dakar Fashion Week has run for many years, and markets such as Sandaga and HLM have long been centres for fabric and clothing. The city also has a growing tech community. Dakar brands typically grow on Instagram and TikTok, deliver by motorbike and increasingly sell to customers in Europe and North America.
We work with Dakar brands remotely from India, with calls early in your day and written updates in between. Typical projects include moving a social media business to Shopify, made-to-measure ordering for designers, mobile money and cash-on-delivery checkout and international storefronts for the diaspora with fulfilment in France.
What Dakar brands need from their store
Designers and tailors
Dakar fashion often combines ready-to-wear with made-to-measure. We add measurement forms, fabric choices and production times to product pages, so orders reach your workshop with every detail needed.
Natural beauty products
Shea butter, baobab oil and bissap-based products sell well locally and abroad. We build pages that explain ingredients, origin and use, and set up bundles that introduce new customers to a range.
Rider delivery across the city
Traffic in Dakar makes reliable delivery a competitive advantage. We set delivery zones by neighbourhood with clear fees, and send orders straight to your riders or a logistics partner with cash collection where needed.
Payments, delivery and compliance in Senegal
- Wave
- Orange Money
- Cash on delivery
- Visa & Mastercard
- PayDunya (aggregator)
- Motorbike riders (Dakar)
- Paps
- La Poste Sénégal (EMS)
- DHL Express
- VAT (18%)
- OHADA registration (RCCM) & NINEA
- Personal data law (CDP)
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Other cities in Senegal
Frequently asked questions
Can customers order made-to-measure outfits from our Dakar store?
Yes. We add measurement fields or saved profiles, fabric selection and deposit payments to product pages. Delivery times reflect production, and measurements attach to the order automatically, so your tailors do not need to copy details from messages.
Can we ship from Dakar to customers in France?
Yes. You can ship directly by courier from Dakar, which suits high-value items, or send stock in bulk to a fulfilment partner in France for faster, cheaper delivery. We set up Shopify to handle either route and show accurate delivery times.
Do you have an office in Dakar?
No. Our team works remotely from India and supports Dakar brands through video calls early in your day, a shared project board and a staging store where every change is checked before launch.