Shopify agency for brands selling in Serbia
Shopify stores for Serbian brands: a Serbian storefront in Latin or Cyrillic script, cash on delivery handled well, local couriers and marketing that reaches the wider region.
Shopify experts for Serbia brands
Serbia’s online market has grown steadily, led by fashion, electronics, cosmetics and home products. Cash on delivery is still the most common way to pay, although card payments and instant IPS QR payments are gaining ground. Serbia is outside the EU, so it has its own currency, VAT and customs rules, and imports from abroad face customs checks. That gives local stores an advantage over foreign webshops when they deliver quickly and handle returns smoothly.
BOOST STAR Experts builds and grows Shopify stores for Serbian brands and for companies selling into Serbia and the neighbouring region. We set up Serbian-language storefronts, dinar pricing, cash on delivery and card payments, and integrate local couriers. Then we work on Serbian SEO, Meta and Google campaigns and conversion improvements, with export options for brands selling to the EU or the Serbian diaspora.
Selling online in Serbia: what your store needs
Cash on delivery and cards
Paying the courier in cash (pouzećem) remains the habit of many Serbian shoppers, especially for first orders from an unknown store. Card payments, including the national DinaCard alongside Visa and Mastercard, run through local bank gateways, and the national IPS instant payment system allows QR code payments from banking apps. We set up the mix that suits your customers.
Serbian VAT, consumer and data laws
Standard VAT in Serbia is 20%, with a 10% reduced rate for some goods. The Consumer Protection Law gives online shoppers a 14-day withdrawal period, and the Law on Personal Data Protection, modelled on GDPR, governs customer data. Serbia’s fiscalisation rules may affect how receipts are issued for online sales, so we confirm details with your accountant.
Local couriers and quick delivery
D Express, AKS, BEX Express and Post Express, part of Pošta Srbije, deliver most eCommerce parcels and collect cash on delivery for the merchant. Next-day delivery is normal between larger cities. Clear delivery costs, a simple returns process and order confirmations by SMS or phone reduce refused cash-on-delivery parcels.
Latin or Cyrillic, and the region
Serbian is written in both Cyrillic and Latin scripts, and most online stores use Latin, with Cyrillic used by some brands for character and tradition. Serbian content is broadly understood in Montenegro, Bosnia and Herzegovina and Croatia, so one store can reach the region with adjustments for currency, customs and local wording.
Payments, delivery and compliance in Serbia
- Cash on delivery (pouzećem)
- DinaCard
- Visa & Mastercard
- IPS QR instant payments
- Bank transfer
- D Express
- AKS
- BEX Express
- Post Express (Pošta Srbije)
- DHL Express
- Law on Personal Data Protection
- Consumer Protection Law (14-day withdrawal)
- VAT (20% / 10%)
- Fiscalisation rules
Shopify agency services across Serbia
Working together
Serbia is 4.5 hours behind India in winter and 3.5 hours in summer. Calls happen in your morning, during our afternoon, and we leave a written summary at the end of our day so the next steps are clear when you check in.
Time zone: CET / CEST (UTC+1, UTC+2 in summer). Currency: RSD (дин.). Languages: Serbian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can our Shopify store take cash on delivery in Serbia?
Yes. Shopify supports cash on delivery as a manual payment method, and Serbian couriers collect the cash and transfer it to you. We add any courier fee, send order confirmations to reduce refused parcels and make it easy to reconcile courier payouts with your Shopify orders.
How do Serbian customers pay by card on Shopify?
Card payments in Serbia usually run through a local bank or payment provider that issues the merchant account. Not every provider has a ready-made Shopify integration, so we check what your bank offers, compare options and set up the most reliable route for DinaCard, Visa and Mastercard payments.
Should our store use Latin or Cyrillic script?
Most Serbian online shoppers search and read in Latin script, so it is usually the right default. Some brands use Cyrillic for tradition or a particular audience, or offer both. We set up whichever you choose, with proper SEO tags so search engines index the right version.
Can we sell from Serbia to EU customers?
Yes, but shipments from Serbia to the EU go through customs, so buyers may face duties and VAT on arrival. We set up international shipping zones, show this information clearly and can price with duties included if your logistics partner supports it. The Serbian diaspora in Germany and Austria is a common starting market.
How do you work with Serbian businesses from India?
We are a remote team and do not have an office in Serbia. Calls take place in your morning, and work is shared on a staging store and a project board you can check at any time. Larger releases are scheduled in advance to avoid surprises.