Shopify agency for brands selling in Taiwan
Shopify stores for Taiwanese brands and brands entering Taiwan: convenience-store pickup, local wallets, e-invoices and Traditional Chinese content written for local shoppers.
Shopify experts for Taiwan brands
Taiwan is a dense, highly connected market where shoppers buy online constantly and expect a few things as standard: the option to collect at a 7-Eleven or FamilyMart, payment through LINE Pay or a local card in instalments, and a proper e-invoice with every order. Shopee, momo and PChome set the pace on price and delivery. Independent brands win with design, product quality and community, and many Taiwanese brands also sell to Hong Kong, Japan and overseas.
BOOST STAR Experts builds and grows Shopify stores for Taiwanese brands and for international brands adding Taiwan as a market. We connect local gateways and logistics, set up e-invoice apps, write or adapt content in Traditional Chinese and build cross-border storefronts for brands exporting abroad. Then we work on SEO, LINE and social campaigns and conversion, using data to decide where the next improvement comes from.
Selling online in Taiwan: what your store needs
Cards, wallets and pay-at-pickup
Credit cards are widely used, often with instalments on larger purchases. LINE Pay, JKOPAY and Apple Pay are common on mobile, while ATM transfers to a virtual account and cash on collection at a convenience store remain popular. Local gateways such as ECPay and NewebPay bundle many of these methods for Shopify stores.
E-invoices, tax and consumer rules
Registered businesses issue a government uniform invoice, now almost always electronic, for each sale, and shoppers can store it on a mobile carrier for the invoice lottery. Business tax (VAT) is 5% and included in prices. Distance sales carry a 7-day cooling-off period, and the Personal Data Protection Act governs customer data.
Convenience-store pickup and home delivery
Collecting parcels at 7-Eleven, FamilyMart, Hi-Life or OK Mart is often the default choice, and many shoppers pay in cash when they pick up. For home delivery, T-Cat, HCT and Chunghwa Post cover the island quickly. Showing pickup and delivery options early in the journey reduces cart abandonment.
Traditional Chinese, LINE and marketplaces
Content must be in Traditional Chinese with Taiwanese wording, not converted from Simplified Chinese used in mainland China. LINE is the main messaging app, and brands use LINE Official Accounts for customer service and promotions. Shoppers compare prices on Shopee, momo and PChome, so your own store needs exclusive products, bundles or membership benefits.
Payments, delivery and compliance in Taiwan
- Credit cards (with instalments)
- LINE Pay
- JKOPAY
- Apple Pay
- ATM / virtual account transfer
- Cash on convenience-store pickup
- ECPay / NewebPay gateways
- 7-Eleven & FamilyMart pickup
- Hi-Life & OK Mart pickup
- T-Cat (Taiwan Yamato)
- HCT Logistics
- Chunghwa Post
- Uniform e-invoice system
- Business tax / VAT (5%)
- 7-day cooling-off period
- Personal Data Protection Act
Shopify agency services across Taiwan
Working together
Taiwan is 2.5 hours ahead of India, which gives us most of a shared working day. Our morning is your late morning, so calls, reviews and quick fixes all happen during your office hours.
Time zone: Taiwan time (UTC+8, no daylight saving). Currency: TWD (NT$). Languages: Mandarin Chinese (Traditional characters), Taiwanese Hokkien, Hakka.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can a Shopify store offer 7-Eleven and FamilyMart pickup?
Yes. Taiwanese logistics and payment apps add convenience-store pickup to Shopify, so customers choose a store on a map at checkout and can pay on collection if you allow it. We set this up alongside home delivery and test the full flow, including returns of uncollected parcels.
How do we issue e-invoices for Shopify orders?
We install an e-invoice app that issues a uniform invoice automatically when an order is paid, supports mobile carriers and company tax ID numbers, and handles donations of invoices to charities. Your accountant should confirm the settings, which we then apply and test with real orders.
Can you write store content in Traditional Chinese?
Yes. We prepare content in Traditional Chinese using Taiwanese terms rather than mainland vocabulary, and we can work from your existing copy or brief. For brands also selling in English or Japanese, Shopify Markets runs several languages from one store.
How does a team in India work with Taiwan business hours?
Taiwan is only 2.5 hours ahead, so most of our day overlaps with yours. We schedule calls in your late morning or afternoon, respond to messages during your office hours and send a written summary of the day’s progress before you finish work.
Can you help a Taiwanese brand sell overseas?
Yes. Many Taiwanese brands sell to Hong Kong, Japan, Southeast Asia and North America. We set up Shopify Markets with local currencies and languages, international shipping and duties, and payment methods suited to each market, while keeping your Taiwan store running as it is.