Shopify agency for brands selling in Thailand
Shopify stores for Thai brands and shoppers: PromptPay QR at checkout, cash on delivery where it helps, LINE-friendly customer service and a store that stands apart from the marketplaces.
Shopify experts for Thailand brands
Thailand is one of South-East Asia’s busiest online markets, but much of the spending flows through Shopee, Lazada and TikTok Shop, and many conversations with customers happen on LINE and Facebook. Shoppers pay by scanning a PromptPay QR code with their banking app, and cash on delivery is still common outside Bangkok. Thai beauty, skincare, fashion and food brands have also built real followings across the region, which makes a brand-owned store worth the effort.
BOOST STAR Experts builds and grows Shopify stores for Thai brands and for international brands entering Thailand. We set up Thai and English storefronts, local gateways for PromptPay and cards, COD rules and connections to Thai couriers. Then we work on SEO, Meta and TikTok campaigns, LINE integration and the retention work that turns marketplace buyers into direct customers.
Selling online in Thailand: what your store needs
PromptPay, cards and COD
PromptPay QR payments through mobile banking apps are the everyday way to pay online, alongside credit and debit cards and wallets such as TrueMoney. Cash on delivery remains popular, especially for first orders. Local gateways including 2C2P and Opn Payments (formerly Omise) connect these methods to Shopify, and we set rules to limit COD where refusal rates are high.
7% VAT and PDPA
Thailand charges VAT at 7%, and businesses above the registration threshold issue tax invoices on request, which B2B buyers often ask for. The Personal Data Protection Act (PDPA), fully in force since 2022, requires consent for marketing and a clear privacy notice. Food, cosmetics and supplements also need Thai FDA registration before they can be sold.
Fast, low-cost domestic delivery
Domestic parcels are cheap and fast, with Flash Express, KEX Express, J&T Express and Thailand Post all offering COD collection and nationwide coverage. Bangkok orders often arrive next day. Shoppers expect tracking links sent by LINE or SMS, and clear information on delivery times to provinces and islands, where an extra day is normal.
Marketplaces, LINE and social selling
Shopee and Lazada set price expectations and run huge mega-sale days such as 11.11 and 12.12. Many shoppers want to chat before buying, so a LINE Official Account on the store is often expected. A Thai-language storefront matters for trust, while English helps with tourists, expats and buyers in neighbouring countries.
Payments, delivery and compliance in Thailand
- PromptPay QR
- Credit & debit cards
- Mobile banking apps
- TrueMoney Wallet
- Cash on delivery
- 2C2P
- Opn Payments (Omise)
- Flash Express
- KEX Express
- J&T Express
- Thailand Post (EMS)
- COD collection by courier
- 7% VAT & tax invoices
- PDPA personal data law
- Thai FDA registration (food, cosmetics, supplements)
- Thai-language labelling
Shopify agency services across Thailand
Working together
With Bangkok just 1.5 hours ahead of us, nearly the whole Thai working day falls inside ours. Calls can happen any time in your business day, and urgent fixes are usually handled the same afternoon.
Time zone: ICT (UTC+7, no daylight saving). Currency: THB (฿). Languages: Thai.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can our Shopify store accept PromptPay?
Yes, through a local gateway. Providers such as 2C2P and Opn Payments offer PromptPay QR alongside cards and some wallets on Shopify. We compare fees and settlement times, set up the gateway and test the full flow on mobile, where shoppers scan the QR code with their banking app or pay directly from the same phone.
Should we offer cash on delivery?
It depends on your products and customers. COD can lift first-time orders, especially outside Bangkok, but refused parcels cost money. We often enable COD with limits, such as a maximum order value or only for repeat customers, and track refusal rates so you can adjust the rules with real data.
Can you connect LINE to our Shopify store?
Yes. We add a LINE chat button, link your LINE Official Account and can set up apps that send order confirmations and shipping updates through LINE. Many Thai shoppers prefer to ask questions there before paying, so it often has a clear effect on conversion.
How do we compete with Shopee and Lazada?
Most brands sell on both and use their own store for margin and loyalty. We sync stock across channels, then give shoppers reasons to buy direct: member prices, bundles, exclusive products, points and better content. Over time, email and LINE marketing bring marketplace customers back to your store.
Is working with an agency in India practical for Thai brands?
Yes. With only 1.5 hours between us, calls fit comfortably in both working days and questions get answered quickly. We work in English; for Thai copy we work with your team or a native translator and handle all the technical localisation ourselves.