Shopify agency for brands selling in Togo
Shopify stores for Togolese fashion, beauty and food brands, with mobile money at checkout, delivery in Lomé and room to sell across West Africa.
Shopify experts for Togo brands
Togo is a small country with a big trading role. The deep-water Port of Lomé is one of West Africa’s main container hubs, serving landlocked neighbours such as Burkina Faso, Niger and Mali. Togolese shoppers increasingly pay by mobile money, discover brands on Facebook, WhatsApp and TikTok and expect quick delivery in Lomé. Wax-print fashion, shea butter, cocoa and coffee give local brands products with appeal at home and abroad.
BOOST STAR Experts builds Shopify stores for Togolese brands selling in Lomé, across the CFA franc zone and to the diaspora. We set up mobile money payments through local aggregators where possible, cash on delivery, delivery zones in the capital and French and English storefronts, then work on social media campaigns and SEO that bring customers back to your own store.
Selling online in Togo: what your store needs
Flooz and mobile money
Mobile money is the main digital payment method in Togo, led by Flooz from Moov Africa and the service run by Togocom. Local payment aggregators combine mobile money and cards in one checkout for online merchants. Cash on delivery remains common in Lomé. Selling to the diaspora usually needs card or PayPal payments through a partner abroad.
VAT and the WAEMU zone
Togo charges VAT at 18%. As a member of the West African Economic and Monetary Union, it shares the CFA franc with seven other countries, including Côte d’Ivoire, Senegal and Benin, which removes currency conversion for regional customers. Cross-border shipments still need customs paperwork, and exports to Europe follow EU import rules.
Lomé delivery and regional transit
Most online orders are in Lomé, where motorbike riders deliver quickly once they have a phone number and landmark. Delivery to other towns runs through bus companies or regional couriers. The port and road corridors make Lomé a natural base for shipping in bulk to partners in neighbouring countries.
Social selling and wax-print fashion
Facebook, WhatsApp and TikTok drive discovery, and many customers want to chat before ordering. Lomé’s Grand Marché has long been a centre of the wax-print cloth trade, and designers turn these fabrics into modern clothing and accessories. Stores in French, with English for diaspora buyers, suit most brands.
Payments, delivery and compliance in Togo
- Flooz (Moov Africa)
- Togocom mobile money
- Cash on delivery in Lomé
- Local aggregators for cards & mobile money
- Cards & PayPal via a partner abroad
- Motorbike delivery in Lomé
- Bus and regional couriers
- Port of Lomé freight
- International express couriers
- VAT (18%)
- WAEMU regional trade & customs rules
- Destination import rules for exports
- Consumer law in diaspora markets
Shopify agency services across Togo
Working together
Togo is 5.5 hours behind India throughout the year. Lomé’s morning coincides with our afternoon, which is when we schedule calls, and we leave clear written notes so your team can pick up tasks after our day ends.
Time zone: GMT (UTC+0, no daylight saving). Currency: XOF (CFA franc). Languages: French, Ewe, Kabiyè.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can customers pay with Flooz on a Shopify store?
Yes, in several ways. Some local payment aggregators offer integrations that accept Flooz and other mobile money alongside cards. Where that is not possible, we set up a manual mobile money method with clear instructions, and the order is confirmed automatically once you mark the payment as received.
Can we sell to Benin, Burkina Faso and Côte d’Ivoire?
Yes. Because these countries share the CFA franc, pricing is simple. We create shipping zones for each country with realistic delivery times and fees, and help you decide whether to ship from Lomé or hold stock with a partner in the destination country.
How do you set up delivery in Lomé?
We create delivery zones by neighbourhood, add fees and time windows and collect a phone number and landmark at checkout. Orders go to your riders with all the details, and customers receive confirmation and delivery messages by WhatsApp or SMS.
Can we sell wax-print clothing to customers in Europe?
Yes. We build a French and English storefront for the diaspora, with euro pricing and either shipping from Lomé or fulfilment through a partner in France or Belgium. Clear size guides and fabric details reduce returns, which are expensive across borders.
How do you work with businesses in Togo from India?
Our afternoon covers your morning, so we hold calls then and follow up in writing. We use WhatsApp for quick questions and a shared task list for approvals, which keeps everything moving even when schedules or connections are unpredictable on either side.