Shopify agency for brands selling in Bulgaria
Shopify stores built the way Bulgarians shop: Cyrillic storefronts, euro prices, delivery to an Econt or Speedy office and cash on delivery for shoppers who want to inspect first.
Shopify experts for Bulgaria brands
Bulgarian online shopping has a few habits that set it apart. Many shoppers still pay cash on delivery, most parcels go to a courier office or locker rather than to the door, and customers often open the parcel to check the goods before paying. The country switched from the lev to the euro at the start of 2026, which has made selling to and from the rest of the eurozone simpler. Bulgarian rose cosmetics, food and fashion brands are increasingly selling across the EU.
BOOST STAR Experts builds and grows Shopify stores for Bulgarian brands and for EU brands entering Bulgaria. We set up a Bulgarian-language storefront, euro pricing, cash on delivery and card payments, and integrations with Econt, Speedy and lockers. Then we work on SEO in Bulgarian, Google and Meta campaigns and conversion work, including reducing refused COD parcels.
Selling online in Bulgaria: what your store needs
Cash on delivery and cards
Cash on delivery (nalozhen platezh) is still one of the most common ways to pay, especially for first orders, though card payments are growing fast. Shoppers also use bank transfer, PayPal, Apple Pay and Google Pay, and Bulgaria’s ePay.bg system. We set up card payments and COD side by side and track refusal rates to decide where COD limits make sense.
Euro changeover, VAT and EU rules
Prices are now in euros, but older orders, reports and supplier data may still be in leva, so we check conversions during set-up. VAT is 20% on most goods. As an EU member, Bulgaria applies GDPR, the 14-day right of withdrawal and EU consumer rules, and stores should check sales registration requirements under Ordinance N-18 with their accountant.
Courier offices and lockers
Econt and Speedy dominate domestic delivery, with dense networks of offices and lockers across the country, and BOX NOW and Sameday’s easybox lockers growing quickly. Many shoppers prefer to collect from an office near home or work. Checkout should let them pick an office or locker from a list, with door delivery as an option.
Cyrillic, eMAG and price comparison
A Bulgarian storefront in Cyrillic builds trust, and Bulgarian search terms drive most local traffic. Shoppers compare prices on eMAG and other platforms and check reviews closely. Brands win direct sales with clear return policies, fast replies on Facebook Messenger or Viber and the option to inspect a parcel before paying.
Payments, delivery and compliance in Bulgaria
- Cash on delivery
- Visa & Mastercard
- Apple Pay & Google Pay
- Bank transfer
- ePay.bg
- PayPal
- Econt
- Speedy
- BOX NOW lockers
- Sameday easybox
- Bulgarian Posts
- 20% VAT & EU OSS
- GDPR & cookie consent
- 14-day right of withdrawal
- Ordinance N-18 sales registration
- Euro pricing (since 2026)
Shopify agency services across Bulgaria
Working together
Bulgaria is 3.5 hours behind India in winter and 2.5 hours behind in summer. That gives us most of your morning and early afternoon for calls, and quick same-day replies on routine requests.
Time zone: EET / EEST (UTC+2, UTC+3 in summer). Currency: EUR (€), replacing the lev from 1 January 2026. Languages: Bulgarian.
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Frequently asked questions
Can our Shopify store offer cash on delivery in Bulgaria?
Yes. Shopify supports cash on delivery, and Econt and Speedy collect payment and transfer it back to you. We set up COD alongside card payments, add optional fees or limits and connect courier integrations so labels and COD amounts are created automatically from each order.
Can customers choose an Econt or Speedy office at checkout?
Yes. Courier apps for Econt and Speedy add an office and locker selector to checkout, using the couriers’ live office lists. Shoppers choose a location near them, and the label is created with the right office code, which avoids errors and returned parcels.
What changed for Shopify stores with the euro?
Your store currency should now be the euro, and prices, discounts and shipping rates need to be in euros too. We check that apps, invoices and accounting exports use the new currency and that old lev amounts in reports are converted correctly at the fixed rate.
Can we sell from Bulgaria to the rest of the EU?
Yes. Shopify Markets lets you add countries such as Romania, Greece and Germany with their own languages and prices. We set up VAT under the OSS scheme as your accountant advises, international shipping and local payment methods, so EU customers get a familiar checkout.
How does working with an agency in India fit Bulgarian hours?
Bulgaria is only 2.5 to 3.5 hours behind us, so calls fit easily into your morning or early afternoon. We send written updates, keep tasks on a shared board and review every change on a staging store before it goes live.