Shopify agency for Sofia brands
Shopify stores and growth marketing for Sofia’s beauty, fashion and start-up brands, selling in Bulgaria and across the eurozone.
Shopify development and growth for Sofia brands
Sofia is Bulgaria’s capital and its main business centre, with a large IT and outsourcing sector, an active start-up scene and the country’s highest incomes. Shopping streets such as Vitosha Boulevard sit alongside a growing number of online-only brands in cosmetics made with Bulgarian rose oil, fashion, fitness and specialty food. Sofia shoppers are more willing than most Bulgarians to pay by card and expect next-day delivery within the city.
We work with Sofia brands remotely, with calls in your morning and staging previews for every change. Typical projects include migrations from WooCommerce or OpenCart, Econt and Speedy integrations, Bulgarian and English storefronts and Google and Meta campaigns that measure profit by channel. We start with an audit of your current store, so the first changes go where they will matter most.
What Sofia brands need from their store
Rose oil and natural cosmetics
Bulgarian rose products sell well at home and abroad. We build product pages that explain ingredients and origin, set up gift sets and handle EU shipping so Sofia brands can reach buyers in other markets.
Tech-savvy shoppers
Sofia’s IT workforce shops on mobile and pays by card more readily. We optimise mobile checkout, enable Apple Pay and Google Pay and test the whole journey, so card buyers are not slowed by COD-focused flows.
Start-ups going regional
Sofia start-ups often expand to Romania and Greece next. We set up Shopify Markets with extra languages, local delivery and euro pricing, so expansion does not need a second store.
Payments, delivery and compliance in Bulgaria
- Cash on delivery
- Visa & Mastercard
- Apple Pay & Google Pay
- Bank transfer
- ePay.bg
- PayPal
- Econt
- Speedy
- BOX NOW lockers
- Sameday easybox
- Bulgarian Posts
- 20% VAT & EU OSS
- GDPR & cookie consent
- 14-day right of withdrawal
- Ordinance N-18 sales registration
- Euro pricing (since 2026)
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Other cities in Bulgaria
Frequently asked questions
Do you have an office in Sofia?
No. Our team works remotely from India and serves Sofia brands through video calls in your morning, a shared project board and staging previews. Many Sofia companies already work with international teams, so the process usually feels familiar.
Can you migrate our WooCommerce store to Shopify?
Yes. We move products, customers and order history, set up redirects to protect your search rankings and rebuild courier and payment integrations. Your team reviews everything on a staging store before we switch the domain.
Can we run Bulgarian and English versions of our store?
Yes. Shopify Markets supports several languages on one store, with hreflang so each version appears in the right search results. We can also add Romanian or Greek later if you expand into neighbouring markets.