Shopify agency for Shanghai brands going global
Premium cross-border Shopify stores for Shanghai’s beauty, fashion and lifestyle brands, presented to overseas shoppers as brands rather than suppliers.
Shopify development and growth for Shanghai brands
Shanghai is China’s most international business city, home to a busy container port, many multinational headquarters and a design-literate consumer brand scene. Beauty, fashion, tea and lifestyle brands that built a following at home increasingly want to reach shoppers abroad, and they expect an overseas store that matches the polish of their domestic branding. For these companies, Shopify is the brand flagship that sits alongside Amazon, TikTok Shop and international retail partners.
We work with Shanghai teams remotely, with calls in your early afternoon and detailed written specifications. Typical projects include premium custom themes, multi-market setups with English and European languages, IOSS and GPSR preparation for the EU, influencer and affiliate programmes in target countries, and analytics that show which overseas markets actually make money.
What Shanghai brands need from their store
Beauty brands entering Western markets
Cosmetics face ingredient and labelling rules in each market. We build product pages with full ingredient lists, usage guidance and compliance information, and help structure collections that make sense to overseas shoppers.
Brand-led design
Shanghai brands often have strong visual identities. We translate that into a fast, custom Shopify theme that still follows the checkout and navigation patterns Western customers expect, so the store feels familiar as well as distinctive.
Multi-market expansion
Many brands sell to the US, UK and EU at once. We set up Shopify Markets with local currencies, languages, tax settings and shipping per region, and keep reporting split by market for clear decisions.
Payments, delivery and compliance in China
- PayPal
- International cards via cross-border gateways
- Apple Pay & Google Pay
- Airwallex
- Shopify Payments (Hong Kong entity)
- YunExpress
- Yanwen
- 4PX
- Cainiao
- DHL Express
- Overseas 3PL warehouses (US / EU)
- EU VAT & IOSS
- EU GPSR & EU responsible person
- UK VAT on low-value orders
- US customs duties on all imports
- GDPR & US state privacy laws
How we work
Discovery call
We learn your goals, catalogue, tech stack and market, then agree what success looks like.
Audit & roadmap
A store, SEO and competitor audit turns into a prioritised roadmap with a timeline and fixed quote.
Design & build
UX, design and development in sprints, with a private preview store you review at every step.
Launch
QA across devices, redirects, tracking and a planned go-live with no downtime.
Grow
SEO, CRO and paid campaigns compound results month after month, with clear reporting.
Ongoing support
A dedicated team for fixes, new features and seasonal campaigns when you need them.
Other cities in China
Frequently asked questions
Do you have an office in Shanghai?
No. Our team works remotely from India with brands in Shanghai. We meet by video call during your early afternoon, share work on a staging store for approval and keep a written log of decisions so your whole team can follow progress.
Can you help our cosmetics brand sell in the EU?
Yes, on the store side. We build compliant product pages, set up IOSS VAT, GPSR information and EU shipping. Product registration, such as the EU cosmetics notification, needs your regulatory partner, and we make sure the store reflects what they confirm.
Can our Shopify store connect to our ERP in China?
Often, yes. Many ERP and order management systems used by cross-border sellers have Shopify connectors. Where they do not, we build integrations with the Shopify API for orders, stock and tracking, after agreeing the data flows with your team.